Glassing Sunglasses: Kiss my glass, 1
Kiss my glass
Advertising Agency: Y&R Italy
Creative Director: Vicky Gitto
Art Director: Vicky Gitto
Copywriter: Vicky Gitto, Alberto Levi
Typographer: Elena Pedretti
Photographer: Paolo Franco
Digital artist: Martin e Rainone
Published: November 2009
Comments
Bad-Ass actitude represented by a stupid look dude with an ass face? Really? and where's the message?... Am i supposed to understand that Glassing Sunglasses will make me look like an ass?...
I'm sorry, but what are you doing?
ass/glass ?
i won't buy sunglasses that makes me look like an ass. maybe in Italy they will..will they ?
very unhappy
Italians... move on!
the ad reads as "hey, Italians are all asshats but these sunglasses will make them a little less." I'm surprised the client agreed to those ads though, that takes balls!
dont be this rude mate
-------------------------------------------------------------------
~ Quite obviously, I have gathered no moss ! ~
not being rude, just being honest....hombre. ;)
Funny, lovely and terribly cool. Finally a fashion campaign with a touch of self-irony.
client is to blame... what brand wants to be known with this idiotic campaing?
Face is your impression. And I believe even the biggest sense of humor would not like to remember his face as an ass!
and the live doing this stuff
this is the worst i've ever seen.
terrible terrible terrible
Poor client who paid for this shit. Poor Italy who seems to loose its sense of style (I don't talk even about common sense and sense of humor)... And poor Y&R to post it here. If ass = face I am afraid to think what brain consists of...
are these for real?! did they got client's approval!!
Idea is lame; creative direction is horrible and art direction sucks!
I'd say this series should be posted on adsofunderworld.com hehehehe
This one is horrible.
Greeting to the CD
ass vs glass. Can't find anything else? I'm sure you can!
I feel this might work in Italy!
Mine too.