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Kiss my glass, 4

Agency: 
Published/Aired: 
November 2009
Description: 

Kiss my glass

Advertising Agency: Y&R Italy
Creative Director: Vicky Gitto
Art Director: Vicky Gitto
Copywriter: Vicky Gitto, Alberto Levi
Typographer: Elena Pedretti
Photographer: Paolo Franco
Digital artist: Martin e Rainone

Comments (52)

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Highest Rated

KbxAds's picture
KbxAds
Activity Score 943

the model got a heart attack and died after she saw this ad of herself

hidearshake's picture
hidearshake
Activity Score 132

wtf? why the four executions? Even they will not kiss your glass!

tirthomitro's picture
tirthomitro
Activity Score 2758

artwise super!
ideation's a big zilch...

they showed me a picture & i laughed
dignity has never been photographed

Grace's picture
Grace

I have to agree. It's a big rip off of the Polish cult anti-smoking campaign "Paperiosy sa do dupy" poster. (Translated "Cigarettes are for Buttheads").
http://www.polishcultureacpc.org/posters/frame13.html

matks's picture
matks
Activity Score 476

Ta, na pewno ściągnęli od Pągowskiego. Cały świat od niego ściąga, a kula ziemska kręci się wokół polskiej szkoły plakatu.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

oh my god this is awfull

reminds me of Duke Nukem:

"Your face, my ass. What's the difference?"

szkwadrat's picture
szkwadrat
Activity Score 210

I thought exactly the same about DN.
This ad is ugly!

Rooster's picture
Rooster
Activity Score 125

shit!

Guest's picture
Guest

worst pun in advertising history

Guest's picture
Guest

no...this is not pretty. not artwise, not ideawise..it's provocative though..and that means something..I have to admit.

Wordnerd's picture
Wordnerd
Activity Score 6692

wow. so not funny

pulchinela's picture
pulchinela
Activity Score 1175

the human is ass, the glasses are everything?! I don't agree! this is a real shit.

pulchinela's picture
pulchinela
Activity Score 1175

I prefer kissing the ass

TheVuk's picture
TheVuk
Activity Score 35

Like Chewbacca on Endor, these make no sense.....

Rabubi's picture
Rabubi
Activity Score 560

This would work if the ass was hairy.

Guest's picture
Guest

I apologise for Italian adv !
Non è possibile farsi sempre riconoscere. Che tristezza.
Qual è l'idea qui dentro ?

Guest's picture
Guest

Da oggi tu sarei per me Vicky D' Egitto !

dooodleslove's picture
dooodleslove
Activity Score 12

Thumbs down.

Guest's picture
Guest

Does my ass look big in these glasses???

rolling.stone's picture
rolling.stone
Activity Score 2741

lol :)

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

i LOVE these comments - commentators you rock!!! who would've thought the worst campaign EVER would make me laugh as much?

adabortion's picture
adabortion
Activity Score 615

With these glasses, all that's left to do is thumb suck so we can really have something going huh. Abort!

Guest's picture
Guest

the worst i've seen in quite a while...

munirgee's picture
munirgee
Activity Score 454

Offensive !!!

Mantufayo's picture
Mantufayo
Activity Score 580

Vicky, Alberto, Elena, Paolo, Martin e Rainone, I hate u all guys!

CreativeGOD's picture
CreativeGOD
Activity Score 54

It should be kiss my tits. Now thats way more interesting to look at!

silvi's picture
silvi
Activity Score 4172

Nobody wants to kiss a glass, come on!

alexander_bickov's picture
alexander_bickov
Activity Score 3279

he he

nemesis's picture
nemesis
Activity Score 765

So basically, if I wear these, I look like an ass? No thanx!

Bad idea

vidya.shankaran's picture
vidya.shankaran
Activity Score 724

God save us...!! Kiss my glASS?? how corny!!??

satrianee's picture
satrianee
Activity Score 3748

stupid!

ranggamus's picture
ranggamus
Activity Score 53

try to get out of the box but what you got is out of the line.

warreno's picture
warreno
Activity Score 222

Nice butt, but sheesh, girl, you need a breath mint!

firebug's picture
firebug
Activity Score 1113

anyway i cant kiss your glass

felice's picture
felice
Activity Score 73

haha

hagemony's picture
hagemony
Activity Score 335

why ass need glass?

dthlb72's picture
dthlb72
Activity Score 545

I'm surprise the client bought the joke! hahaha...

Guest's picture
Guest

Wow, this is bad.
Who thought equating the face of a beautiful woman with an ass was a good way to sell sunglasses?

Guest's picture
Guest

The bum looks more like a clean shaven nut sack!

WaZoo's picture
WaZoo
Activity Score 197

beyond worse...

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

freakart's picture
freakart
Activity Score 534

more like boobies hanging though without the nipples :D

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Creativity!

freakart.lv | Twitter

F.Abboud's picture
F.Abboud
Activity Score 218

are these for real?! did they got client's approval!!
Idea is lame; creative direction is horrible and art direction sucks!
I'd say this series should be posted on adsofunderworld.com hehehehe

ricklongo's picture
ricklongo
Activity Score 1244

Possibly the worst work I've ever seen on this site.

matks's picture
matks
Activity Score 476

Well it gets 62 votes, more than Cannes wininng works;-)

jayesh_chill's picture
jayesh_chill
Activity Score 71

I somehow really feel it might just work!
(I hope makers post the feedback as well about the result of this execution)

matks's picture
matks
Activity Score 476

Yeah, it could be an interactive action we're just target of.

second_creator's picture
second_creator
Activity Score 754

face off!

copywriter

bubblestheclownfish's picture
bubblestheclownfish
Activity Score 614

PLEASE DO NOT sneeze or cough!

AD-ORE's picture
AD-ORE
Activity Score 75

OH SHIT!

sold's picture
sold
Activity Score 3305

italians, go back to your mammas!! let ads to who know how to make it!

felice's picture
felice
Activity Score 73

some comments about nationality are so stupid!

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