Glassing: Kiss my glass, 1

Kiss my glass

Advertising Agency: Y&R Italy
Creative Director: Vicky Gitto
Art Director: Vicky Gitto
Copywriter: Vicky Gitto, Alberto Levi
Typographer: Elena Pedretti
Photographer: Paolo Franco
Digital artist: Martin e Rainone

November 2009


Brain-Art's picture
1101 pencils

Bad-Ass actitude represented by a stupid look dude with an ass face? Really? and where's the message?... Am i supposed to understand that Glassing Sunglasses will make me look like an ass?...
I'm sorry, but what are you doing?

Starb's picture
35 pencils

ass/glass ?

i won't buy sunglasses that makes me look like an ass. maybe in Italy they will..will they ?

Lucy80's picture
77 pencils

very unhappy

silvi's picture
4172 pencils

Italians... move on!

bad astronaut's picture
bad astronaut
544 pencils

the ad reads as "hey, Italians are all asshats but these sunglasses will make them a little less." I'm surprised the client agreed to those ads though, that takes balls!

rolling.stone's picture
2740 pencils

dont be this rude mate


~ Quite obviously, I have gathered no moss ! ~

bad astronaut's picture
bad astronaut
544 pencils

not being rude, just being honest....hombre. ;)

Guest's picture

Funny, lovely and terribly cool. Finally a fashion campaign with a touch of self-irony.

satrianee's picture
3748 pencils

client is to blame... what brand wants to be known with this idiotic campaing?

Face is your impression. And I believe even the biggest sense of humor would not like to remember his face as an ass!

federo's picture
781 pencils

and the live doing this stuff

picktokyo's picture
1404 pencils

this is the worst i've ever seen.

pdavies's picture
90 pencils

terrible terrible terrible

Guest's picture

Poor client who paid for this shit. Poor Italy who seems to loose its sense of style (I don't talk even about common sense and sense of humor)... And poor Y&R to post it here. If ass = face I am afraid to think what brain consists of...

F.Abboud's picture
218 pencils

are these for real?! did they got client's approval!!
Idea is lame; creative direction is horrible and art direction sucks!
I'd say this series should be posted on hehehehe

AssassinX's picture
1329 pencils

This one is horrible.

Greeting to the CD

Tommy G.'s picture
Tommy G.
897 pencils

ass vs glass. Can't find anything else? I'm sure you can!

jayesh_chill's picture
71 pencils

I feel this might work in Italy!

Chopper's picture
1015 pencils

Mine too.

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