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30 comments's picture
1021 pencils

a little to powerfull, this product.
i would say.

scarfinati's picture
830 pencils

To me this is off strategy.

Its dramatizing something just not the product benefit. As far as I know the idea is its strong on dirt/bacteria. So the correlation between dirt and something that is clean and colorful like a work of art is lost...

I do like the way the ad looks, the simplicity of it though.

Punch's picture
614 pencils

En efecto. El producto sirve para limpiar vidrios. No para decolorarlo.
La exageracion del concepto se les fue de las manos.

La direccion de arte: Impecable. (aunque eso no quita que se puedan
notar algunos detalles del interior. Bueh, pueden ser pajazos mios).

"no silencies lo que no sabes expresar".

San Pateste's picture
San Pateste
139 pencils

solo un buen retoque, puede que la idea sea buena , pero no será mucho?

Rusio's picture
326 pencils

This happens when there`s no strategy behind the thinking.
Just a "weird" idea.
Bad thinking.
Bad benefit.
Bad idea.
Thumbs Down!

seda's picture
20 pencils

Que? tiene clorox.

drizae's picture
503 pencils

Is it a stain remover too? If so, bloody choice ad that!

Fail Harder.

scarfinati's picture
830 pencils

Ahh, stain remover. Not that changes things.

Rusio's picture
326 pencils

No stain remover.
If so, the should have added a line.

Mantufayo's picture
580 pencils

Un vitral sin vidrios! porque no se me ocurrio antes!

gibshellenberger's picture
157 pencils

i really wanted to like this ad. but the prod. benefit is SO off.

MCP's picture
231 pencils

It's all I seem to say these days, sorry! But this has been done before, by Lowe Bull Calvert Pace Johannesburg, South Africa, for Windowlene (Johnson and johnson) in about 1999, exactly the same ad, but it was a long long while ago.

Yokel's picture
604 pencils


RITALIN's picture
91 pencils

Already seen. Nothing new. Duh.

Digital Integration Director of McCann Santiago

Rog's picture
6094 pencils

How guilty will all those Chilean mummas feel now??!! :)

>>>> That's not an ad. THIS is an ad.

Minimum's picture
1496 pencils

Indeed, I like the way this ad looks, but all it is saying to me is that it seems that there is some acid or biting substance in there. I really dont want to use this product if it can burn the colour out of glass..

But the idea it is a cleaner that can clean glass to it's extreme is nicely found. (it is called stained glass)

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Yokel's picture
604 pencils

I like it. Simple and effective.
I don't think any customer is stupid enough to think it'll take the colour out of stained glass. This is just simple product exaggeration. Glass cleaned to the extreme of absolute clarity.
I don't know why people have such a problem with products' effects being exaggerated - that how every second ad works.

B128's picture
392 pencils

I like...

A. J. SMITH's picture
2838 pencils

I really like this, it should perhaps have a qualifying line but I like it loads.


phantom_2015ad's picture
20 pencils

doesnt look like a powerful ad to me ... maybe it could have got good reviews if it was a part of a photographers work ..

Steeef's picture
135 pencils

Wow..! that's strong

delphine's picture
4 pencils

yes, but it 's not new.

A. J. SMITH's picture
2838 pencils

has it been done before?

By whom?

For which brand?


Chris's picture
1987 pencils

its a product thats been advertised to death, window cleaner so clean it turns a window see thru...bla bla bla..

but i like this one, its origional

A. J. SMITH's picture
2838 pencils

Which are these old adverts you are talking about?

I would love to see them.



otto54's picture
381 pencils

very good artdirection, not the same opinion for the idea...

nemesis's picture
761 pencils

stain remover -> stained glass

RITALIN's picture
91 pencils

My art director has one that`s just the same, made like 5 years ago. Same problem -that`s why he never published it-: no benefit! You don`t want a glass cleaner that ruins your stuff. Out of strategy, in my opinion. (by the way, my art director`s also chilean. POW!)

Digital Integration Director of McCann Santiago

mrtalented's picture
2175 pencils

nice concept and art direction. i'm sure some judges will get it but not the most targeted housewives. nice effeort though!

Guest's picture

This idea is on strategy. It removes stains. Hence stained glass window.

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