Springtime, 5

Agency Network: 
November 2010

Print advertisment created by FCB, Brazil for Glade, within the category: House, Garden.

The botanist will like the perfume. The ecologist, because they don’t need to be watered.
It's springtime in your home with glade sense & spray.

Advertising Agency: Giovanni+Draftfcb, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim
Art director: Felipe Gomes
Copywriter: Fábio Penedo
Photography: Leonardo Vilela / Platinum FMD
Illustration: Felipe Gomes / Platinum FMD

Comments (14)

Log in or register to post comments
morse's picture
Activity Score 18026

Nice visuals, nice copy.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Cesar Hector's picture
Cesar Hector
Activity Score 217

The copy could have been great, but the grammar is horrible. And the illustration is quite bored, even awful; it’s been used a lot lately in different kinds of ads and for different purposes. I’ve already had too much of it, I don’t know why everybody sticks to trends like this. It’s a big shame, and a lot of people claim it’s a modern pop style as if popular culture was equal to monotony and stupidity.

Guest's picture

En RIo de Janeiro solo tiene bandido. Esta campaña és mas um exemplo, roubando los visuales de la campaña más famosa de Coca-Cola.

HappyHour's picture
Activity Score 2381

The copy layout isn't working and the grammar isn't right, I think the second sentence is missing a predicate.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Pretty picture, poor copy.

Write a wise saying and your name will live forever – Anonymous.

Guest's picture

Coca cola?

Guest's picture

i thought the same

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Sick to bloody death of this generic graphic fluffery.

Replace vase with tampon packet. And resell it.

The Jobless Writer
Will Think for Salary

Guest's picture

the phrase is not written correctly.

Guest's picture

nice art, good concept but the copy..

Asynchrone's picture
Activity Score 318

Wonderful work.

Guest's picture

have downloaded account shutterstock and good delivery. bad very bad.

Guest's picture

coca cola!

Guest's picture