Glade: Springtime, 1

The smell of flowers, fields and grass. Forget grass, or your husband will remember soccer on TV.
It's springtime in your home with glade sense & spray.

Advertising Agency: Giovanni+Draftfcb, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim
Art director: Felipe Gomes
Copywriter: Fábio Penedo
Photography: Leonardo Vilela / Platinum FMD
Illustration: Felipe Gomes / Platinum FMD

November 2010


Yarp's picture
385 pencils

Images are neato, but something has been lost in translation with the copy.

HappyHour's picture
2381 pencils

This art director spends a little too much time on 5 step photoshop tutorials methinks...

Cesar Hector's picture
Cesar Hector
217 pencils

Totally agree.

Anonymous Author's picture
Anonymous Author
1541 pencils

Gorgeous rendering, ghastly writing.

Write a wise saying and your name will live forever – Anonymous.

Cesar Hector's picture
Cesar Hector
217 pencils

Looks beautiful but still look like everything else. About the copy, I think it's been missed on translation from Portuguese. I guess that jus confirms that the agency just wants to "get the job done" and give a ... about details; and as a famous Peruvian beer claims: "Magic is on details".

Roger Keynes's picture
Roger Keynes
5498 pencils

This generic look ("idea") is at black plague proportions.

Try this: Stick any remotely feminine product in place of that vase.!

The Jobless Writer
Will Think for Salary

Guest's picture

Enjoy the Glade-side of life

Billoughsby's picture
5144 pencils

Yellow Submarine CGI.

– – – – – – (Six flat hands)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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