Glade Sense & Spray: Springtime, 3

In springtime, flowers never go out of fashion. But flowery shirts do, huh?
It's springtime in your home with glade sense & spray.

Advertising Agency: Giovanni+Draftfcb, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim
Art director: Felipe Gomes
Copywriter: Fábio Penedo
Photography: Leonardo Vilela / Platinum FMD
Illustration: Felipe Gomes / Platinum FMD


Javier Ramírez's picture
Javier Ramírez
1245 pencils

Tenía que ser Brazil.

Chief Creative Director Nexus BBDO

Cesar Hector's picture
Cesar Hector
217 pencils

Brazil can do way much better than this, and anyway it has nothing to do with the country from which this came from. I think the whole campaign is poor in many levels. A shame. And if you wanna talk about countries, I have to say I've seen too much of this same concept all over South America now, seems like we were always just following trends. This is a stink on Brazilian advertising.

Cheerriiee's picture
952 pencils

Looks like Coca cola ads, with all the swirls coming out of the bottle.

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