Girl Scouts of Arizona: It's a Girl's World, 4

Advertising Agency: Park&Co, Phoenix, Arizona, USA
Creative Director: Luis Medina
Art Director: Shawn Hardy
Copywriter: Dan O'Boyle
Illustrator: Christophe Jeunot
Photographer: Blair Bunting
Published: September 2011


Herradura's picture
19 pencils

Am I the only one who sees no logo or signature and thus have no idea what this is for? Yes, I realize that Ads of the World identifies it as Girl Scouts of Arizona, but the ad itself does not. Could it be that with the new immigration laws in Arizona all you have to be is non-hispanic for every one to recognize you?.

ivan's picture

It looks like a multi page campaign in a magazine and there is a last page which identifies the brand.

AmandaMoo's picture
26 pencils

@Herradura, I'm not sure what your hang up is, but if you go through, there are different cultures featured, not just a white girl with freckles. I think this ad is part of a bigger picture, and the logos are listed somewhere else among them.

Anyways, I think the art direction is great on this ad! And I think it hits emotion and benefit! Great job.

kleenex's picture
36170 pencils

Art Directgov is special.

MicheleVirgilio's picture
2617 pencils

This ad is for?

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