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Girl

Published/Aired: 
December 2007
Description: 

Unfortunately, some fairy tales never reach their happy ending.
Sudden Unexplained Death in Childhood can occur after a child's first birthday.

Advertising Agency: Della Femina, New York, USA
Creative Director: Jerry Della Femina
Art Director: Einav Jacubovich
Copywriter: Cristine Esguerra
Illustrator: Steve Mack

Comments (10)

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Highest Rated

fauxjebus's picture
fauxjebus
Activity Score 498

Is this a joke? Are we on Punkd?

ginevra's picture
ginevra
Activity Score 25

beautiful n effective

thakiddd's picture
thakiddd
Activity Score 70

Is it some sort of standard to use that font with any subject pertaining to fairytales ?

carlo's picture
carlo
Activity Score 163

It has to be, to make it look like a generic fairy tale book... This is an effective capaign.

_____

Because great designs need no further explanation.

vinaywins's picture
vinaywins
Activity Score 138

Gud idea. Nice Presentation.

But i think there is no Happy Ending.
There is only Ending.

sold's picture
sold
Activity Score 3305

any one here see this like a cliche?

Kateter's picture
Kateter
Activity Score 2029

this concept again?

and from mr. Della Femina?

Spanky's picture
Spanky
Activity Score 4899

fairy tales aren't that long. this looks like a 300+ page book. and the paper stock doesn't even match. probably because they printed it on the agency printer, and spray mounted into some random book. other than that, fairy tales are a bit of a cliche for children's hospitals.

Margaret Gay's picture
Margaret Gay
Activity Score 144

i dont like it...to be quite honest...its kinda freaky...

Saltsea's picture
Saltsea
Activity Score 321

I think this is very scoolish. I mean, advertising school, 1st year.

fauxjebus's picture
fauxjebus
Activity Score 498

Is this a joke? Are we on Punkd?

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