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Giraffe

Published/Aired: 
June 2007
Description: 

ecospace are architects that make sustainable garden studios in the UK. They wanted to push their green credentials and to elevate themselves from the competition with a premium look and feel to their campaign. Incongruous animals were used to catch the eye and allow whimsical copy that delivered product detail while telling a charming story.

Find your natural space in life

Advertising Agency: Amp London, UK
Creative Director: Simon Haslehurst
Art Director: SImon Haslehurst
Copywriter: Kristian Wheater
Illustrator: Dave
Photographer: George logan

Comments (10)

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Brainsugar's picture
Brainsugar
Activity Score 1631

The houses are cool. I'm not sure about the ads.

Mabakima's picture
Mabakima
Activity Score 84

Nice living spaces. Crappy ad. There are potentially thousands of ways to cut the problem in the creative brief.

yudi's picture
yudi
Activity Score 255

Oh the house...

The ad is no bad, it can only be better.

puppiepoppy's picture
puppiepoppy
Activity Score 1634

Though this is not award winning campaign, it prompts me to check out their website and the product. I love the campaign, the crafting, the photography, the retouching.....it's a good campaign that looks good in the book.

Good solid work...and it's real.

puppiepoppy's picture
puppiepoppy
Activity Score 1634

The best piece of the three.

itch's picture
itch
Activity Score 806

i like the picture. to me, i really think that this ad will really attract one to read it for this visual is very unusual. therefore, it does hold the stopping power!

* it's not how good you are. it's how good you want it to be *

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Not quite sure about the "headline". It feels like an afterthought right now. They could've tailored it to suit each ad somehow. Other than that, the ad is nearly impeccable. Imaginative visual. Beautiful product shot. Elegant yet witty copywriting. Sensible choice of typeface. Everything works to hold together the ad.
Two enthusiastic thumbs up!

raverus's picture
raverus
Activity Score 1476

fantastic art direction!

sakibafridi's picture
sakibafridi
Activity Score 167

Besides the fact that the ad immediately made me stop and then go to the company url (really nice product), these ads makes me want to work with george logan.

Maxwedge's picture
Maxwedge
Activity Score 558

Nice retro modern. Killer imaging and styling that works so well with the 70's mod looking building design. Bloody goodo series there old chaps.

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