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Giraffe

Published/Aired: 
August 2007
Description: 

Save the world with a few coins. Donate at www.wwf.at

Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Andreas Putz, Gerd Schulte-Doeinghaus
Art Director / Graphics: Eva Ortner
Copywriter: Helena Giokas
Illustration: Hannes Kosina / Friendly Fire Communications
Photography: Graham Westmoreland, Pim Vuik

Comments (7)

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Highest Rated

Sezam's picture
Sezam

Great concept. Cool colors. Its my favourite.

Just another Guest's picture
Just another Guest

not working for me. old-fashioned.

Lava's picture
Lava

such good art skills could've been put to better use

I'll use my toilet paper in places and say save trees and write WWF under it

lawrencevon's picture
lawrencevon
Activity Score 143

it is interesting, but not enough for a call-to-action ad.

tbtf's picture
tbtf

Yeah. This campaign could go on forever...for like 20 other charitable organizations too. Although, I do agree with Lava. The strategy is a bit weak and not all together compelling.

mama's picture
mama

Seems i've seen it before.

chinaski's picture
chinaski
Activity Score 951

man it's the first idea.

Sezam's picture
Sezam

Great concept. Cool colors. Its my favourite.

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