Gillette: Asterisks, 1

Advertising Agency: Ponto de Criacao, Brazil
Executive Creative Director: Ana Paula Marques
Creative Director: Cristiano Canguçu, Margit Junginger
Copywriters: Margit Junginger, Alexandre Leão
Art Director: Gustavo Sobral, Cristiano Canguçu
Producer: Rafael Marques
Art Buyer: Richard Denami
Account Supervisor: Cristiano Corrêa
Advertiser's Supervisor: Jose Cirilo
Account Manager: Ana Foryan, Viviane Alves
Planner: Juliana Nappo
Media Director: Lusia Nicolino
Project Manager: Francine Novo

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14 comments

Blashyrkh's picture
Blashyrkh
32701 pencils

That's why I have a hard time convincing others.

art.vs.commerce's picture
art.vs.commerce
566 pencils

Unconvinced.

TommyO's picture
TommyO
1866 pencils

I didn't get it.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I like the simple idea but it doesn't work very well I think.

anHiiieeta's picture
anHiiieeta
328 pencils

nice

Guest's picture
Guest

AWESOME CONCEPT*

Guest's picture
Guest

I think the whole thing is the "convince." part, they are comparing the 2 statements with asterisk = no convincing (there's more there) , without asterisk. = convincing

Guest's picture
Guest

shaving the asterisk it becomes a period and at the same time makes the 2nd statement convincing... hmmm...

Riander's picture
Riander
318 pencils

gr8 idea but its hard to get it!!!

tamils's picture
tamils
202 pencils

very good copy..

Guest's picture
Guest

Where's dot in the first sentence???

Blashyrkh's picture
Blashyrkh
32701 pencils

Shaved in the second sentence

edvia's picture
edvia
79 pencils

This is not a good ad*
This is not a good ad.

Guest's picture
Guest

Very simple idea and not well executed.

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