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13 comments

RahoolTalukdar's picture
RahoolTalukdar
108 pencils

The 1...
ok..... Workz May b...........
Branding..... I am not sure....

Thinking what to think

RahoolTalukdar's picture
RahoolTalukdar
108 pencils

The 1...
Let me tell u,,,, Those people in the rocks are definately not the Targets....
Cuz Raju would never even in his worst of nightmares think bout gifting Lina a Diamond..... He hehe he

Thinking what to think

Skor's picture
Skor
208 pencils

Sorry rahool but what are you talkin about??!!

RahoolTalukdar's picture
RahoolTalukdar
108 pencils

The 1...
Mr SKOR...What I am talking about is ......
If ur an Indian U would know that those names written in the rocks are done by people who are
absolutely low income group people,,, who express their love in such a way.... Kind of spooky Cave Paintings... So forget Raju actually gifting Lina a diamond..... The idea is out in the Ad... But not very sure about the Branding aspect... As I said..

Thinking what to think

Skor's picture
Skor
208 pencils

Rahool,

First off, I dont think thats an Indian concept...

It's done world over...!

and secondly, Rock=Diamond.

All they are telling raju is don't express your love on a rock. Do it with a "Rock".

Idea totally works for me. Simple, straight forward. Maybe a tad too "First-thought-ish" but still...

yesprabhakar's picture
yesprabhakar
72 pencils

I never know that Dimonds are Called Rocks tooo....

Desi's picture
Desi
1052 pencils

It's funny and we should not take it so literal. I think everyone, even the one's who can afford a 'rock' can understand the joke so it works for me. after all in india people are watching 'raju loves lina' kind of movies. Though not sure if it is real as a diamond client would want to show his diamonds. JWT creatives, I am curious where this ad ran?

braindrain's picture
braindrain
240 pencils

Just taken at face value, it's average at best. Seems pretty flip for a diamond ad.

squirrely's picture
squirrely
316 pencils

I think this is really strong original work, especially for this type of client. It's romantic without being sappy. And it doesn't show a peice of jewlery!

IanM's picture
IanM
18 pencils

Nice fresh idea. The copy line could be a bit tighter though.

kre8's picture
kre8
989 pencils

cmon guys, at best this is a bad pun.
lazy work.

kedar's picture
kedar
26 pencils

ya the line could be better.. fisrt i thought of banging my head on the rock

oshe's picture
oshe
852 pencils

I THINK THA THE REALLY PROBLEM IT´S THE PICTURE, IN OTHER CONTEXT MAYBE THIS AD WILL WORK BETTER AND THE ART DIRECTIONS WILL BE BETTER

··o.s.h.e··

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