Say it with the right rock.
Agency: JWT, India
Executive Creative Director : Agnello Dias
Creative Director: Nandita Chalam, Dipesh Kowarkar
Art director: Dipesh Kowarkar
Copywriter: Nandita Chalam
Photographer : Makarand Shiraskar
Illustrator : Deepak Jadhav
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13 Comments
The 1...
ok..... Workz May b...........
Branding..... I am not sure....
Thinking what to think
The 1...
Let me tell u,,,, Those people in the rocks are definately not the Targets....
Cuz Raju would never even in his worst of nightmares think bout gifting Lina a Diamond..... He hehe he
Thinking what to think
Sorry rahool but what are you talkin about??!!
The 1...
Mr SKOR...What I am talking about is ......
If ur an Indian U would know that those names written in the rocks are done by people who are
absolutely low income group people,,, who express their love in such a way.... Kind of spooky Cave Paintings... So forget Raju actually gifting Lina a diamond..... The idea is out in the Ad... But not very sure about the Branding aspect... As I said..
Thinking what to think
Rahool,
First off, I dont think thats an Indian concept...
It's done world over...!
and secondly, Rock=Diamond.
All they are telling raju is don't express your love on a rock. Do it with a "Rock".
Idea totally works for me. Simple, straight forward. Maybe a tad too "First-thought-ish" but still...
I never know that Dimonds are Called Rocks tooo....
Prabhakar Soma
www.prabhakarsoma.blogspot.com
www.yesprabhakar.deviantart.com
It's funny and we should not take it so literal. I think everyone, even the one's who can afford a 'rock' can understand the joke so it works for me. after all in india people are watching 'raju loves lina' kind of movies. Though not sure if it is real as a diamond client would want to show his diamonds. JWT creatives, I am curious where this ad ran?
Desi
www.DesiCreative.com
Just taken at face value, it's average at best. Seems pretty flip for a diamond ad.
I think this is really strong original work, especially for this type of client. It's romantic without being sappy. And it doesn't show a peice of jewlery!
Nice fresh idea. The copy line could be a bit tighter though.
cmon guys, at best this is a bad pun.
lazy work.
ya the line could be better.. fisrt i thought of banging my head on the rock
email and chat on kedar.chauhan@gmail.com
I THINK THA THE REALLY PROBLEM IT´S THE PICTURE, IN OTHER CONTEXT MAYBE THIS AD WILL WORK BETTER AND THE ART DIRECTIONS WILL BE BETTER
··o.s.h.e··
oshe.pb@hotmail.com