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Giant Bicycles: Missing, 3
Advertising Agency: Why Not Zoom, Shanghai, China
Art Directors: Handsome Wong, Denerl Zhang, Gavin Ning
Illustrator: Jack Zhao
Photographer: Eric Zhang
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What a precise thief! I think the image could speak more if there was more evidence alluding to the crime.
-Natalie
www.topolewski.net
They're referencing this campaign that did well last year:
http://adsoftheworld.com/media/print/clima_bicycle_lock_rail
But I'm not sure what the reference is exactly...
--
brandon
www.brandonknowlden.com
idea strongly reminds of a cannes gold 07 for clima locks.
exactly sumsum....veeeeeery nice
handsome wong. haha
I hear the art director is very good looking.
Haha
I am confused. Why the use of the Clima ads? What is this supposed to say? Someone pls explain.
I am not sure if this is about those bicycles are so great that even the best lock is not enoght to avoid somebody steal them.
It seems like it's saying that the bike is so well-designed that the only way to steal it is to dismantle the bike rack. I guess?
www.dasgoodads.com
Could be. But, then it doesnt make sense about de Cima locks ads.
Ups.. Clima Ads.
"ja"
[ http://eltubedeyou.blogspot.com ]
wohoo... they're selling bicycles to advertisers
would have been better for a hack saw or hardware store.
However you disagree, this has been done by DDB New York in 1997. Next!
this is double theft.. bike theft and idea theft.. Grand Theft Cycle
Giant Theft Cycle
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