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19 comments

NatalieM's picture
NatalieM
1687 pencils

What a precise thief! I think the image could speak more if there was more evidence alluding to the crime.

bknowlden's picture
bknowlden
3647 pencils

They're referencing this campaign that did well last year:

http://adsoftheworld.com/media/print/clima_bicycle_lock_rail

But I'm not sure what the reference is exactly...

sumsum's picture
sumsum
615 pencils

idea strongly reminds of a cannes gold 07 for clima locks.

Javier Ramírez's picture
Javier Ramírez
1245 pencils

exactly sumsum....veeeeeery nice

Chief Creative Director Nexus BBDO

flafons's picture
flafons
23 pencils

handsome wong. haha

Mr. Cool Supreme's picture
Mr. Cool Supreme
142 pencils

I hear the art director is very good looking.

Bye's picture
Bye
1468 pencils

Haha

jdstr8's picture
jdstr8
64 pencils

I am confused. Why the use of the Clima ads? What is this supposed to say? Someone pls explain.

mumur81's picture
mumur81
55 pencils

I am not sure if this is about those bicycles are so great that even the best lock is not enoght to avoid somebody steal them.

dasgoodads's picture
dasgoodads
101 pencils

It seems like it's saying that the bike is so well-designed that the only way to steal it is to dismantle the bike rack. I guess?

mumur81's picture
mumur81
55 pencils

Could be. But, then it doesnt make sense about de Cima locks ads.

mumur81's picture
mumur81
55 pencils

Ups.. Clima Ads.

robottttrockkkk's picture
robottttrockkkk
814 pencils
teixas's picture
teixas
8 pencils

wohoo... they're selling bicycles to advertisers

hoperator's picture
hoperator
80 pencils

would have been better for a hack saw or hardware store.

R. Rinaldi's picture
R. Rinaldi
686 pencils

However you disagree, this has been done by DDB New York in 1997. Next!

Brema's picture
Brema
192 pencils

this is double theft.. bike theft and idea theft.. Grand Theft Cycle

Strike two stones with one bird

Eightball's picture
Eightball
200 pencils

Giant Theft Cycle

Guest's picture
Guest

its not east to understand

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