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Katy Perry

Agency Network: 
Published/Aired: 
October 2011
Description: 

RKCR/Y&R has created new work for ghd, the professional hair styling brand, featuring Katy Perry for the launch of its Scarlet Collection. The ads, which were shot by world renowned photographer David LaChapelle, show Katy Perry, the face of ghd and the epitome of modern style and fashion, with a ‘20s make over bringing to life the decadence and sophistication of the time. In the ads, Katy is immortalised as a mystical Snow White for the Scarlet Collection campaign.

Print advertisment created by Y&R, United Kingdom for ghd, within the category: Health.

You can do anything with your hair

Advertising Agency: RKCR/Y&R, UK
Creative Partners: Steve Williams, Adrian Lim
Executive Creative Director: Damon Collins
Client Service Director: Vicky Jacobs
Account Director: Katey-Ellen Price
Producer: Ali Power
Account Planner: Ellie Grant
Production Company: CXA
Photographer: David LaChapelle
Chief Marketing Officer: Michael Cohen
Global Brand Equity Director: Sarah Lambley
Media Company: Carat Media
Media Planner: Jon Kershaw

Comments (8)

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Highest Rated

makelogobigger's picture
makelogobigger
Activity Score 470

they reduced the size of her FUCKING TITS!!! WHATS WRONG WITH YOU FAGS?!!!

vote4pedro's picture
vote4pedro
Activity Score 4601

it's rare that you see a good fashion ad. this is no exception.

kleenex's picture
kleenex
Activity Score 49532

She has on nice outfits, but I HATE the show choices.

artyduran's picture
artyduran
Activity Score 1582

Nice art direction. But, where's the concept?

Milan Solanki's picture
Milan Solanki
Activity Score 994

Nice pic., is it ad?

NicoCiego's picture
NicoCiego
Activity Score 1033

This is Ads of the world. seriously.

Seriously Crazy's picture
Seriously Crazy
Activity Score 638

why the long concept note..just to get the message across that katy perry is the (new) brand ambassador, just in case people didn't get it from the "ad"?hmm..

Cheerriiee's picture
Cheerriiee
Activity Score 952

I loved the ad, very involving, plus i love katy.

makelogobigger's picture
makelogobigger
Activity Score 470

they reduced the size of her FUCKING TITS!!! WHATS WRONG WITH YOU FAGS?!!!

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