ghd: Katy Perry

You can do anything with your hair

RKCR/Y&R has created new work for ghd, the professional hair styling brand, featuring Katy Perry for the launch of its Scarlet Collection. The ads, which were shot by world renowned photographer David LaChapelle, show Katy Perry, the face of ghd and the epitome of modern style and fashion, with a ‘20s make over bringing to life the decadence and sophistication of the time. In the ads, Katy is immortalised as a mystical Snow White for the Scarlet Collection campaign.

Advertising Agency: RKCR/Y&R, UK
Creative Partners: Steve Williams, Adrian Lim
Executive Creative Director: Damon Collins
Client Service Director: Vicky Jacobs
Account Director: Katey-Ellen Price
Producer: Ali Power
Account Planner: Ellie Grant
Production Company: CXA
Photographer: David LaChapelle
Chief Marketing Officer: Michael Cohen
Global Brand Equity Director: Sarah Lambley
Media Company: Carat Media
Media Planner: Jon Kershaw

October 2011


vote4pedro's picture
4601 pencils

it's rare that you see a good fashion ad. this is no exception.

kleenex's picture
41086 pencils

She has on nice outfits, but I HATE the show choices.

artyduran's picture
1574 pencils

Nice art direction. But, where's the concept?

Milan Solanki's picture
Milan Solanki
992 pencils

Nice pic., is it ad?

NicoCiego's picture
1033 pencils

This is Ads of the world. seriously.

Seriously Crazy's picture
Seriously Crazy
638 pencils

why the long concept note..just to get the message across that katy perry is the (new) brand ambassador, just in case people didn't get it from the "ad"?hmm..

Cheerriiee's picture
952 pencils

I loved the ad, very involving, plus i love katy.

makelogobigger's picture
470 pencils

they reduced the size of her FUCKING TITS!!! WHATS WRONG WITH YOU FAGS?!!!

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