One execution is pro-women, this one is anti-women. Gratuitous, easy, cop-put ads. I don't even know what message they're trying to get across. Offensive works if it WORKS to further the product, but the whole reason for the ad (to promote a restaurant) is completely lost in here.
Can we please stop making ads to win awards and get back to advertising the benefits????
Comments
for an award winning agency, this is pretty tacky. Advice: Get to know your audience and their insights.
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http://www.sakibafridi.com
Ahhh, the voice of a true advertising professional.
I totally agree with you.
I like the art direction tho...dreamy.
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Not all who wander are lost.
those people havent done any research whatsoever. Nthing in this campaign would make me want to go and eat at the restaurant
wow. this is utterly offensive campaign.
hope this ad isn't running in the states. if it is, they should be expecting some calls soon.
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the worst creator will always be better than the best critic.
I am sure some people in the mid east will find this offensive.
Funny thing is the same guys did this: http://www.coloribus.com/paedia/prints/2008/2/8/198014/
Desi
www.DesiCreative.com
why is "than two" called out? shouldnt it be "than two falafels" atleast? same thing with on the first one, reads choppy
That is not an insight. That is what American (and European) males think about polygamy.
One execution is pro-women, this one is anti-women. Gratuitous, easy, cop-put ads. I don't even know what message they're trying to get across. Offensive works if it WORKS to further the product, but the whole reason for the ad (to promote a restaurant) is completely lost in here.
Can we please stop making ads to win awards and get back to advertising the benefits????
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