September 2010

Print advertisment created by Leiaute, Brazil for GGB, within the category: Professional Services.

It's possible continue this history. Adoption is also gay rights.

Advertising Agency: Leiaute Propaganda, Salvador, Brazil
Art Directors: Davi Voss, Victor Azevedo
Copywriter: Cauê Lopes

Comments (8)

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Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I think one of the guys in question looks like a girl here.

Guest's picture

They are actually two girls.

atb2005's picture
Activity Score 13557

I like this campaign too. Visuals are nice, message is clear.

Guest's picture

The copy is badly translated, but the idea that gays should be allowed to adopt is clear.

However, the device of a family tree has been done a billion times before...

Guest's picture

Adopting an already born child does not mean more reproduction, per definition. Thus the message is fake IMO.

Riander's picture
Activity Score 318

It's looks like the Young Cannes 2010 from Peru.

Guest's picture

One logical argument against same-sex marriage is that without procreation the
species would cease to exist. Gay rights groups claim this is a logical fallacy
since it is ludicrous to think that same-sex couples would ever dominate the
planet to that extent. Since gays represent less than 3% of the population, that
leaves 97% of us to carry on the species, which means it's unlikely that the
extinction scenario would ever happen--or so the argument goes. However, you can
test how good something is for a society if you reverse the ratios. If there
were 3% of the population left to procreate, and 97% were same-sex couples,
extinction would be not only realistic but almost inevitable. The family tree
itself is a symbol of procreation, a human right that same-sex couples freely
deny themselves. But the family trees in the ads stop abruptly, sending the
clear message that same-sex unions lead to extinction. It literally proves the
extinction logic. Yet what these ads do is turn this argument on its head and
say that because same-sex couples are incapable of procreation, they must be
given the right to adopt our children. Otherwise, they would be denied the
right to have a family and their "lineage" would cease to exist. Bold, to say
the least. A study in Developmental Psychology (done by a researcher who is also
a gay rights activist), found that children of lesbian and gay parents are much
more likely to become homosexual in their adult life, at a rate four times
higher than children of heterosexual parents. This finding is applauded by the
researcher and the gay community. Why? Because most homosexuals believe
homosexuality is a positive lifestyle choice. Of course, as this trend continues
and more children are adopted by same-sex couples, there will be greater numbers
of children joining the homosexual population. Will that 3% of the population
someday reach 97%? ;-)

velle's picture
Activity Score 1550

Ha! An idea to chew on!

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