Gettyimagesultimate.com: Bullet
Sadly, in parts of Africa, bullets still outnumber grains of rice.
Advertising Agency: Draft FCB Ulka, New Delhi, India
Creative Director: Siddharth Prasad
Art Director / Illustrator: Shubhojit Sengupta
Copywriter: Vikram Sengupta
Other additional credits: Gettyimages
Published: August 2008




18 Comments
Strange, but it took me a while to actually see te bullet in the spoon.
See-say.
Beautiful picture!
This needs a more defined call-to-action. How can people help to change what's happening in Africa? In this sort of situation, handing the reigns to the public would be much more successful than merely intriguing them.
-Natalie
http://www.nataliemarion.com
very nice website natalie.
Thank you, guest commenter!
-Natalie
http://www.nataliemarion.com
Yes, but there are some streets of Kolkata where there's no such a huge difference, aren't they?
This ad runs in India ??? (please explain)
This ad was created in respons to a worldwide competiotion sponsored by Gettyimages last year. This entry was showcased at Cannes'08 as it was supported by a website concept as well wherein some various ways of collecting fund for the same cause was devised.
Smart and good artwork. Simple and strong about africans...
izmild
http://uniquetvcomm.blogspot.com
Strong and so true in Zimbabwe!!!
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http://mimundoenotromundo.blogspot.com/
i dont like
www.barcreativo.com
decent but forgetable
Who said that?
citation needed
Vikram Sengupta,
You have outdone this concept with ur powerful copy... Fukin gr8 work man!
- Life Feeds on Life -
nice work sir .
amazing work sir........ no words.