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Agency: 
Published/Aired: 
September 2009
Description: 

Print advertisment created by Y&R, Israel for Getty Images, within the category: Professional Services.

gettyimages Retro
For old footage

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Group Creative Directors: Tal Ben Ari, Lior Zaid
Art Directors: Erez Avshalom, Eyal Carmi
Copywriter: Matan Yedidya
Account Director: Adam Polachek
Account Supervisor: Dana Cogan, Liraz Kolodro
Account Executive: Anat Ruderman, Maya Yagel

Comments (17)

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Highest Rated

Guest's picture
Guest

The greatest ideas are simple. Simplicity is the essence of every exceptional ad. After all, the communication must be made by keeping in mind the target segment of that particular product or service. :)

Guest's picture
Guest

love it!

alexander_bickov's picture
alexander_bickov
Activity Score 3279

I dont get this idea

Guest's picture
Guest

what is it?i can understand....

silvi's picture
silvi
Activity Score 4172

No hay mucho para entender. Es un anuncio basado en la gráfica, no en el concepto.

everartz's picture
everartz
Activity Score 7609

do we just put 2 elements together and call it an ad?

| everartz |

DarkSide's picture
DarkSide
Activity Score 1066

What the hell happened to the perspective on the tape!
Check the right side then check the left, not even Dali used so weird distortions...

Guest's picture
Guest

yeah that's strange.

Guest's picture
Guest

I agree.... art direction should be more precise!

plainview's picture
plainview
Activity Score 12

Bush league photography and retouching. Can't believe this got through TWO art directors, a creative director, account people, and the client.

Dev Kumar's picture
Dev Kumar
Activity Score 834

A very good idea that has been executed very well.

Guest's picture
Guest

Can't believe. It's a fake, right? Why so stretched? It's... it's impossible Gettyimages approved this one! C'mon!

Guest's picture
Guest

really bad ... getty you can do better

arslan722's picture
arslan722
Activity Score 81

plz ........will somebody explain???
Dev Kumar can u?

Dev Kumar's picture
Dev Kumar
Activity Score 834

a) Old songs, hence the cassette, which is outdated b) Old images, hence the floppy disk, which is also outdated c) Old footage, hence the video cassette, which too is outdated. The idea is, if you're looking antique media products, Gettyimages have got them.

Guest's picture
Guest

hey that tape perspective is reeeally messed up!

kurtberengeiger's picture
kurtberengeiger
Activity Score 7318

I can appreciate the idea behind this series. Sweet and simple.

Guest's picture
Guest

The greatest ideas are simple. Simplicity is the essence of every exceptional ad. After all, the communication must be made by keeping in mind the target segment of that particular product or service. :)

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