Getty Images: Video

gettyimages Retro
For old footage

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Group Creative Directors: Tal Ben Ari, Lior Zaid
Art Directors: Erez Avshalom, Eyal Carmi
Copywriter: Matan Yedidya
Account Director: Adam Polachek
Account Supervisor: Dana Cogan, Liraz Kolodro
Account Executive: Anat Ruderman, Maya Yagel
Published: September 2009

Related videos by Shutterstock

17 comments

Guest's picture
Guest

love it!

alexander_bickov's picture
alexander_bickov
3279 pencils

I dont get this idea

Guest's picture
Guest

what is it?i can understand....

silvi's picture
silvi
4172 pencils

No hay mucho para entender. Es un anuncio basado en la gráfica, no en el concepto.

everartz's picture
everartz
7603 pencils

do we just put 2 elements together and call it an ad?

| Everartz |

DarkSide's picture
DarkSide
1068 pencils

What the hell happened to the perspective on the tape!
Check the right side then check the left, not even Dali used so weird distortions...

Guest's picture
Guest

yeah that's strange.

Guest's picture
Guest

I agree.... art direction should be more precise!

plainview's picture
plainview
12 pencils

Bush league photography and retouching. Can't believe this got through TWO art directors, a creative director, account people, and the client.

Dev Kumar's picture
Dev Kumar
834 pencils

A very good idea that has been executed very well.

Guest's picture
Guest

Can't believe. It's a fake, right? Why so stretched? It's... it's impossible Gettyimages approved this one! C'mon!

Guest's picture
Guest

really bad ... getty you can do better

arslan722's picture
arslan722
81 pencils

plz ........will somebody explain???
Dev Kumar can u?

Dev Kumar's picture
Dev Kumar
834 pencils

a) Old songs, hence the cassette, which is outdated b) Old images, hence the floppy disk, which is also outdated c) Old footage, hence the video cassette, which too is outdated. The idea is, if you're looking antique media products, Gettyimages have got them.

Guest's picture
Guest

hey that tape perspective is reeeally messed up!

kgeiger's picture
kgeiger
7004 pencils

I can appreciate the idea behind this series. Sweet and simple.

Guest's picture
Guest

The greatest ideas are simple. Simplicity is the essence of every exceptional ad. After all, the communication must be made by keeping in mind the target segment of that particular product or service. :)

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments