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Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Group Creative Directors: Tal Ben Ari, Lior Zaid
Art Directors: Erez Avshalom, Eyal Carmi
Copywriter: Matan Yedidya
Account Director: Adam Polachek
Account Supervisor: Dana Cogan, Liraz Kolodro
Account Executive: Anat Ruderman, Maya Yagel

September, 2009


everartz's picture
7609 pencils

not really that good, could have been communicated in a better way...

| Everartz |

saidukaringa's picture
275 pencils

It says the point. But a very big gap in message and conflicted communication

Saidu Karinga
The Idiot

rolling.stone's picture
2740 pencils

Good Campaign


~ Quite obviously, I have gathered no moss ! ~

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