Getty Images: Girl

Tell any story you want

Advertising Agency: Publicis, Caracas, Venezuela
Chief Creative Officer:: Gerardo Pernia
Creative Directors: Demian Campos, Noraida Otazo
Art Directors: Demian Campos, Javier De Bourg, Yoryi Cantor
Copywriter: Sergio Sanchez
Illustrator: Térmica Studio
Approval: Gregorio Marrero

March 2014


mmackinven's picture
1608 pencils

I'm struggling to see a connection, as to why a housewife/girlfriend would use stock imagery for an excuse???

Cutarica's picture
3451 pencils

it's not about the excuse, it's about how you choose what the story to be about: a late night coming from a party, being late for having a flat tire, etc.

Phillhb's picture
180 pencils

So in this case the story she wants to tell is an excuse, right?

Nice idea, and after the other executions i got it, struggles on its own.

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