Germe: Guy, 3
Advertising Agency: Complot, Montevideo, Uruguay
Creative Director: Sebastián Blanco
Art Director: Diego Fernández
Copywriter: Julio Matos
Photographer: LOVE
Published: April 2009
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
Do you need a great new logo?
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
24 Comments
He saw the girl and his pants became a big sticky mess. Happens to us all.
Yeah he really junked heavy on this chick.
gold cannes 555+++
it's a copy/paste of perrier!
It's very similar, but totally different message:
http://adsoftheworld.com/media/print/perrier_melt_beach
Both in April 2009...it smells the picture seen on the web or something.
Es verdad, lo que dice Ivan. Perrier te ofrece rehidratación para no derretirte por el calor. Mientras que esta opción te dice "vas a derretirte". El concepto estratégico no es nada del otro mundo. Pero la dirección de arte, donde debería lucirse el concepto deja mucho que desear. Las prendas no tienen un diseño y las chicas tampoco son provocadoras. Me parece que la campaña tiene un problema de ejecución más que de estrategia.
"no silencies lo que no sabes expresar".
Dali advertising ??
www.jpmountford.com
Don't dilly Dali on the way...
I don't get it...
P.S. Jon-Paul your photos are epic!
What's with all the melting things in ads at the moment? Is there a new 'melt' filter plugin in photoshop now?
perrier ad from last week looked the same. Yes it was another idea, but still... And the art direction could have been better, melting looks too fake.
This is no good... at all...
likely only works if selling to tweens.
El arte es lo único que levanta a la idea.
Melting. How original
Sólo se derriten mis ganas de seguir viendo esta pagina.
Melting concept is far from new, and I have seen far better applications and artwok; but still pretty cool. I bet it is VERY effective for not just tweens, but also single, club-hopping, professional women in their 30s and 40s.
...
me parece mala del todo, la dire de arte no me gusta, y la idea esta usada ya :S
Huh. With this series of ads, Germe looks poised to go into partnership with Viagra next.
--
http://indigestible.nightwares.com/
cierto, se ve muy falsa la imagen, la ejecucion pudo ser mejor
mrckais
Besides Dali - who really doesnt belong ina conversation about ad´s - it´s been done before for some softdrink in america. But Ogilvy Paris did it just so much better - they certainly deserve the gold lion. Not this rather dull promise.
it looks like the guy is lokking at his own feet
The art direction its kind of weak, the illumination on the girl is not the same as the illumination on the guy...and the guy is not even looking to the girl