Guy, 3

Agency Network: 
April 2009

Print advertisment created by Complot, Uruguay for Germe, within the category: Fashion.

Advertising Agency: Complot, Montevideo, Uruguay
Creative Director: Sebastián Blanco
Art Director: Diego Fernández
Copywriter: Julio Matos
Photographer: LOVE

Comments (24)

Log in or register to post comments
NastyJester's picture
Activity Score 740

He saw the girl and his pants became a big sticky mess. Happens to us all.

ODoyle's picture
Activity Score 260

Yeah he really junked heavy on this chick.

superonesunday's picture
Activity Score 28

gold cannes 555+++

Guest's picture

it's a copy/paste of perrier!

ivan's picture

It's very similar, but totally different message:

Guest's picture

Both in April smells the picture seen on the web or something.

Punch's picture
Activity Score 612

Es verdad, lo que dice Ivan. Perrier te ofrece rehidratación para no derretirte por el calor. Mientras que esta opción te dice "vas a derretirte". El concepto estratégico no es nada del otro mundo. Pero la dirección de arte, donde debería lucirse el concepto deja mucho que desear. Las prendas no tienen un diseño y las chicas tampoco son provocadoras. Me parece que la campaña tiene un problema de ejecución más que de estrategia.

"no silencies lo que no sabes expresar".

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

Dali advertising ??

Guest's picture

Don't dilly Dali on the way...

Guest's picture

I don't get it...

P.S. Jon-Paul your photos are epic!

Davosk's picture
Activity Score 4815

What's with all the melting things in ads at the moment? Is there a new 'melt' filter plugin in photoshop now?

Guest's picture

perrier ad from last week looked the same. Yes it was another idea, but still... And the art direction could have been better, melting looks too fake.

just write's picture
just write
Activity Score 653

This is no good... at all...

Guest's picture

likely only works if selling to tweens.

elfede's picture
Activity Score 140

El arte es lo único que levanta a la idea.

Guest's picture

Melting. How original

ADcoke's picture
Activity Score 160

Sólo se derriten mis ganas de seguir viendo esta pagina.

proverbialthought's picture
Activity Score 278

Melting concept is far from new, and I have seen far better applications and artwok; but still pretty cool. I bet it is VERY effective for not just tweens, but also single, club-hopping, professional women in their 30s and 40s.

cebado's picture
Activity Score 256

me parece mala del todo, la dire de arte no me gusta, y la idea esta usada ya :S

warreno's picture
Activity Score 222

Huh. With this series of ads, Germe looks poised to go into partnership with Viagra next.

mrckais's picture
Activity Score 417

cierto, se ve muy falsa la imagen, la ejecucion pudo ser mejor


Guest's picture

Besides Dali - who really doesnt belong ina conversation about ad´s - it´s been done before for some softdrink in america. But Ogilvy Paris did it just so much better - they certainly deserve the gold lion. Not this rather dull promise.

AXAY555's picture
Activity Score 582

it looks like the guy is lokking at his own feet

mauroxxx's picture
Activity Score 539

The art direction its kind of weak, the illumination on the girl is not the same as the illumination on the guy...and the guy is not even looking to the girl