German Post: Privacy

Privacy of correspondence. So that private stays private.

Advertising Agency: Jung von Matt / Spree, Berlin, Germany
Creative Direction: Wolfgang Schneider, David Mously
Graphic Designer: Nina Kurowski
Copywriters: Jan Harbeck, Friederike Sinning
Service: Ute Gregoritza
Production: Sven Hannemann
Account Services: Frank Lotze, Ilan Schaefer, Jan Hendrick Oelckers
Preprint: Christoph von Bartkowski
Published: November 2008

14 comments

jimkuz's picture
jimkuz
404 pencils

I don't get it.

Guest commenter's picture
Guest commenter

hehe great:)

sneakyhands's picture
sneakyhands
1857 pencils

shouldn't the two people corresponding be the only ones not blinded by envelopes? this might work better on a photo of a double date -- something with less people. right now, it's just confusing.

consolidated.db's picture
consolidated.db
542 pencils

I like the idea, but is there a better way of executing it? Just slapping an envelope over their eyes? Can't we take it further?

SeanMartin's picture
SeanMartin

Oh my. LOL -- this is a Springer moment waiting to happen. I'm not sure how you'd take it further: it communicates *very* well for me. LOL

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

coolummes's picture
coolummes
8 pencils

this is funny....

DengueFever's picture
DengueFever
148 pencils

Not moral but really funny.

Would have been better if it was for a chat on internet or something. For the national post it's a little bit disturbing to be agree with cheating.

Kateter's picture
Kateter
2024 pencils

this is funny ad.

but I agree with the above that it's not relevant anymore. not because it's disturbing for national post but because you wouldn't believe that they cheat with writing letters.

LeeHarvey's picture
LeeHarvey
3045 pencils

ROFL!

popporno's picture
popporno
40 pencils

no art direction at all...from corbis to adsoftheworld...

commercial artist's picture
commercial artist
62 pencils

yeah?

so what would constitute art direction to you?
throw some drop shadows and photoshop filters in there?

CR_AD's picture
CR_AD
413 pencils
kafeina's picture
kafeina
17 pencils

It just look "poor" to me taking some photos as it is from corbis, stuck some envelope on a couple of faces and then start printing.
Art direction is an added value...some effort to make things looks better than what anybody could do with a computer and an internet connection. Just my point of view. I don't see the credits for the art director either.

capywriter's picture
capywriter
5511 pencils

Has anyone tried to track the ad on his desktop?

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