If you don't move, you get fat.
Advertising Agency: Scholz & Friends, Hamburg, Germany
Creative Director: Gunnar Löser
Art Director: Stefan Schömbs
Copywriter: Robert Herter
Illustrator: Torsten Lass
Other additional credits: Leonie Ballach
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Comments
That's a 10-point idea! Damn it's good!
I agree. But I give them only two points for the execution. (cough!)
i like this one.... sitting all day infront of computer...come on creatives you got to MOVE.....
Ali Behzad
simply marbleous
great idea, absolutely. but is it really a message that the olympic committee would put forward or is it just another ghost ad?
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AdArena: Sex Sells
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Hey! Two ads the same. Must be a campaign!
Jesus H Christ what the fuk are folk passing for creativity these days.
Ironically the idea here is about as skinny and usefull as Kate "I'm a terrible terrible parent / coke fiend" Moss.
Anyone who thinks this ad is any good should go chop their cok off.
Doin' it for the points
great argumentation
"Anyone who thinks this ad is any good should go chop their cok off."?
Yeah, thats my grown up Princess of Slim again.
What's not grown up about swearing and self harm?
You maybe need to lighten up. You think?
Or do you and all the others with sticks up their but need to be rounded up under the pretense of job stealing and wot-not and put in ovens...oh I'm sorry you don't do that anymore do.
Too soon?
Doin' it for the points
Like it, because the idea is so simple.
The only thing....I don´t really think it motivates the target to take action.
I guess they will only laugh a little, and stay there.
Superb, great idea and execution.
Darren Alawi
Creative web & brand designer
http://www.darrenalawi.com/blog
good work
something I have never seen before- bravo-- and yes the copy is a bit weak
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