44 comments

picturejockey's picture
picturejockey
658 pencils

The visual is good but the copy is really weak
http://www.navinharish.org

joanna macaque's picture
joanna macaque
30 pencils

Just look at those legs .... two baseball bats. Homerun!

huzyisundead's picture
huzyisundead
107 pencils

True true. I always have the same problem. Coming up with a simple and nice copy for a strong visual.

picky2's picture
picky2
280 pencils

why is the copy weak? I think it just does what it has to do: make the idea communicate the message/concept in the best/clearest way. It doesn't have to be a poem right? I like the idea!

brain123's picture
brain123
830 pencils

The copy is weak because it is the same thing you see in the picture. Plus is a generic statement, not a concept.
Just my humble opinion.

smudge23's picture
smudge23
171 pencils

this would work if it naturally happened to real statues. But it doesn't.

Axxl's picture
Axxl
208 pencils

That's the point. I agree.

krousteau's picture
krousteau
3 pencils

Woudn't have been a strong idea, if it showed something, that actually happens to statues, would it.
"Oh look, they show a statue like it is. Revolutionary, eh?"

In German the line is better, i think. Just as plain as in the english translation, but it sounds better: "Wer sich nicht bewegt, wird dick."

Andal's picture
Andal
863 pencils

Your comment it's just stupid. C'mon, this advertisment we are in!. Plasticine bunnies don't go jumping all over New York, no gorilla plays the drums, there are no living creatures in a coca cola machine, etc.
__________________________
Smart and Funny Signature.

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It's so easy to critic.

credosian's picture
credosian
272 pencils

reeeeeeally weak copy.

this could have been an awesome ad@!

www.pushkarajshirke.blogspot.com
"The impossible is an illusion"
-Pushkaraj Shirke

Lol's picture
Lol
127 pencils

Not bad, not amazing. Maube if the execution was better it could have been really nice.

otto54's picture
otto54
381 pencils

Please stop using statues for gym, sport, athletic centre...
And above all, that's very bad...

jimkuz's picture
jimkuz
404 pencils

I THINK THIS AD IS AS GOOD AS IT GETS.
1. Attention-getting, curiosity-inducing visual.

2. Ultra thought-provoking.
I think most people think the David statue is a pretty great example
of a human male body. And to see him blimped-out is not cool.

3. Copy is laser accurate.
It's like I tell my kids, bad behavior equals bad reward.

4. How brilliant to use a statue - of course they don't move.

Only negative for me is the groin area - sorta gross.

See actual David statue at:
http://en.wikipedia.org/wiki/Image:Michelangelos_David.jpg

Kateter's picture
Kateter
2029 pencils

David maybe. explain Lincoln.

;-)

jakartatung's picture
jakartatung
94 pencils

Hahahahaha largesse of a sourgraping copycat

Don Draper's picture
Don Draper
144 pencils

I think this is a good idea but the art on the pedestal looks really cheesy. That information did not have be in that spot on the page. It's a shame because they could have done without it and put the info elsewhere on the page. And now, back to my smoking.

Copykid's picture
Copykid
95 pencils

I agree with Bontjas and Dzsoi. Let the artistique copywriters give better suggestions instead of writing reeeeeeally weak copy. How should you do it? Give me just one better line...

miko1aj's picture
miko1aj
3098 pencils

Great post production; idea - not bad, but it was many times (reminds fat marylin manson for exmpl); typography - terrible.

mikelite's picture
mikelite
1031 pencils

this is all execution. no idea. end of story.

zoolo's picture
zoolo
20 pencils

it's not the end of story.
this is the idea: statues don't move. so fat David is an example of what could happen if you don't move.
what are you all complaining about? it's a straight idea, looks kinda funny, copy is to the point. not a cannes-winner, but still a good ad/idea. But typography is truly terrible.

juliangray's picture
juliangray
987 pencils

the problem is that the artwork is mediocre and the copy is way to explicative. the copy says everything to the point that nothing is closing up in the head.

Is a preliminar line "what we need to say" what is commonly writen as it comes before thinking the copy itself.

-What do we need to say with this image?
-That if you dont move, you get fat.
-Lets just put that and go to lunch
-Im in the mood for some sauerkraut...

Everyone is saying that the line needs work, because it has no work at all.

Too bad, because they wasted a good idea. Better lighting, a little more drama in the tones, a copy written with care that lets you close up the ad in your head, and this would be great.

habeel2004's picture
habeel2004
99 pencils

if you dont move you will have an awfully small penis....
every one will start running... lol

zoolo's picture
zoolo
20 pencils

not sure about that, juliangray, i understand you point. but if this ad/poster is made not for advertisers, but for consumers, it needs a fast and clear explanation/copy. Your're right if it were for award jurys only.

juliangray's picture
juliangray
987 pencils

direct and linear comunication are not synonyms... even with just placing a "exercise while you can" it has a better impact that the current copy. and doesnt demand the reader..

melocoton's picture
melocoton
987 pencils

Same idea was executed in Uruguay last year, at the entrance of the Uruguayan Cardiological Congress, next to a real David statue.

http://www.montevideo.com.uy/galerianot_36717_1.html

http://www.montevideo.com.uy/nnoticias_36717_1.html

This is much better executed, but it´s the same idea

Disco Munky's picture
Disco Munky
3900 pencils

Don't know why grown ups are being so dim witted here but this is shit.

"If you don't move you get fat"...is that really a line?

Not only is it barely relevant but to use statues in the visual is stupid.

And all this to get me to be more active?

It's no fuking surprise that they lost the war.

Doin' it for the points

instinctive traveller's picture
instinctive tra...
189 pencils

And you are being awfully grown up with your comments? http://upthechimney.blogspot.com

Disco Munky's picture
Disco Munky
3900 pencils

Was about to swear at you but then I had a look at your blog site.

Way to go, keep it up. When you're done come back for some grilled cheese.

Retard.

Doin' it for the points

Eric Pires's picture
Eric Pires
6 pencils

Nice but what I see is exactly what I read: the copy is useless here, should have been different.

zoolo's picture
zoolo
20 pencils

Hey Queen of Slim: "It's no fuking surprise that they lost the war."?
Thats quite grown up.

me thinks's picture
me thinks
722 pencils

The copy is clear, concise and to the point. Love it. Cheers

temsamani's picture
temsamani
4 pencils

I don't think the copy's good. As mentioned before the copy explains what the visual is showing. We've been walked all the way through the ad so to speak whereas I believe there should be a bigger gap for us to figure out. It leaves no room for that self-reward...

From the top of my head. The copy could be - 'move more'.

Many commented on the copy. Better suggestions?

darrenalawi's picture
darrenalawi
146 pencils

Wicked and really funny, the copy isn't the priority in the message, the statue is perfect.

joeBk's picture
joeBk
85 pencils

good...and funny..why
have to think so much about ...copy or not...what is the point...
if thay know this is "copy" do you think that thay will show you here...??

doubleturban's picture
doubleturban
118 pencils

Moronic, idiotic. Eat your stinking anus-face.

Copykid's picture
Copykid
95 pencils

Excercise while you can is good. Thnks Dzsoi! Good thinking.

doubleturban's picture
doubleturban
118 pencils

Fatso

ispeak's picture
ispeak
90 pencils

Couple of observations:

1. Immobility, in other words 'not moving' necessarily doesnt make a person fat, there are many more reasons which add to those extra pounds.

2. Making a mockery of people who are fat is not entirely a positive approach, although the pro's would jump on this saying that the visual is 'shocking' / 'moving' etc and that adds to the reaction. But looking at it from the realists POV it would rather throw sensitive people into a deeper depression than ever. Hence it’s rather important to take into consideration the sensitivity issue rather than the shock value. I am pretty sure this could have been cracked with a little more thinking.

3. What are we trying to communicate? Is it a campaign against obesity? Or in support of fitness and health? Or in support of sports and activity? There needs to be a linear thought in this which helps communicate the objective effortlessly.

4. Finally, copy is too amateurish, seems like a translation job rather than a well written and crafted copy.

Boris's picture
Boris
98 pencils

Nice and simple. Don't over think please.

malaysian tomboy's picture
malaysian tomboy
86 pencils

This discussing is taking so LONG. Shut up, Fleas!

ziyad_pa's picture
ziyad_pa
105 pencils

I Like It!!

Guest's picture
Guest

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Guest's picture
Guest

Hello,
My pleasure to introduce to you my company and its product, We are a major distributor of phones and accersories, all around the world. We are commited to set the world on storm with all kind of phones ranging from nokia through samsung and quality motorola, a trial will always convince you. stop by and do your shopping now,at viewpoint_phones@yahoo.com
Regards
James collins

adgoodie's picture
adgoodie
184 pencils

ALL OF YOU SAYING THE COPY IS GOOD, CLEARLY AREN'T COPYWRITERS. EVERY COPYWRITER KNOWS THAT SEE AND SAY COPY IS TERRIBLE. YOU DON'T HAVE TO SAY "FAT" IN THE LINE AT ALL. SOMETHING AS SIMPLE AS "KEEP ACTIVE" OR " DON'T LET YOURSELF GO. MOVE." SAY IT ALL WITHOUT HAVING TO SAY "YOU'LL GET FAT" DIRECTLY. GET IT?

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