15 comments

PhobiArt's picture
PhobiArt
87 pencils

Let's pretend there's no violence at all...

...and that there's an idea in this ad.

Wordnerd's picture
Wordnerd
6662 pencils

there is an idea in this ad. despite the fact it's not my opinion on that issue, i don't even think it's a bad idea. BUT it looks lame and the line is too weak.
also would work better talking about computer-addicts, i think.

JAGGY's picture
JAGGY
1382 pencils

I like it. Good work. And they have a USP. Nice.

Jaggy, MICA Ahmedabad

daisuke's picture
daisuke
6 pencils

Obviously there is an idea. It's nice. I like it too.

Chris's picture
Chris
1987 pencils

Violent toys and cartoons are the backbone of our generations upbringing, that is if you were born in the 80's.

kusseejner's picture
kusseejner
242 pencils

This is an okay idea wrapped in a nice way. But really, violent toys are not the problem. It should say "Let's keep children away from violent reality". It appears to me that the agency came up with the answer to a problem that doesn't exist.

Wordnerd's picture
Wordnerd
6662 pencils

I think the agency took a problem that exists in the head of parents. but i like your suggestion! a violent reality is bullet proof and makes the whole thing deeper :)

adrianapr's picture
adrianapr
1238 pencils

i agree. this is a real problem for the target.
i like the violent reality thing too, but honestly i don't see a problem with saying violent toys, since it is a real problem.

bknowlden's picture
bknowlden
3647 pencils

Beautiful art direction.

hcook5150's picture
hcook5150
229 pencils
gavroche's picture
gavroche
3 pencils

Nice job. Nice work. It's a common idea in an amazing art direction. GOOD.

Tincho's picture
Tincho
1093 pencils

Nice nice nice.

Rog's picture
Rog
6094 pencils

Headline says Keep them away
Visual says put them togther.
Art Direction's strong but the idea isn't.
(Bonjour to all our French voters!)

>>>> That's not an ad. THIS is an ad.

dixsan's picture
dixsan
16 pencils

nice work...

yonkironic's picture
yonkironic
50 pencils

it lacks connection between the idea with the execution

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