Gepeto Village: Brain
Let's keep children away from violent toys.
Non-violent toys only.
Advertising Agency: bddp&fils, Paris, France
Creative Director: Guillaume-Ulrich Chifflot
Art Director: Fabien Nuéez
Copywriter: Fabien Duval
Illustrator: Christophe Bekret
Published: December 2007
16 Comments
Let's pretend there's no violence at all...
...and that there's an idea in this ad.
there is an idea in this ad. despite the fact it's not my opinion on that issue, i don't even think it's a bad idea. BUT it looks lame and the line is too weak.
also would work better talking about computer-addicts, i think.
I like it. Good work. And they have a USP. Nice.
Jaggy, MICA Ahmedabad
Obviously there is an idea. It's nice. I like it too.
Violent toys and cartoons are the backbone of our generations upbringing, that is if you were born in the 80's.
This is an okay idea wrapped in a nice way. But really, violent toys are not the problem. It should say "Let's keep children away from violent reality". It appears to me that the agency came up with the answer to a problem that doesn't exist.
I think the agency took a problem that exists in the head of parents. but i like your suggestion! a violent reality is bullet proof and makes the whole thing deeper :)
i agree. this is a real problem for the target.
i like the violent reality thing too, but honestly i don't see a problem with saying violent toys, since it is a real problem.
Beautiful art direction.
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brandon
www.brandonknowlden.com
Neat
www.hkstudiosinc.com
very clean. the kind of work i will prefer to do.
your work is your identity.
http://harshikcreations.blogspot.com/
Nice job. Nice work. It's a common idea in an amazing art direction. GOOD.
Nice nice nice.
Headline says Keep them away
Visual says put them togther.
Art Direction's strong but the idea isn't.
(Bonjour to all our French voters!)
>>>> That's not an ad. THIS is an ad.
nice work...
it lacks connection between the idea with the execution