TPG - Ricardo

Agency Network: 
October 2017

In 2017, the Geneva Public Transports company (tpg) turn 40 years of existence. To celebrate and thank all the employees of the company, they created party-ballooned-portraits
of 7 real employees and used them as an institutional campaign on all their vehicles during 2 months.

Ricardo body repairman

Keeps our 450 vehicles looking like new. The tpg celebrates 40 years of keeping you moving.

Advertising Agency: cavalcade, Geneva, Switzerland
Creative Director / Art Director: Julien de Preux
Creative Director / Copywriter: David von Ritter
Photographer: Regis Golay / Federal Studio
Retoucher: Alban Chassagne / Federal Studio

Comments (1)

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oxonic's picture
Activity Score 484

It's a funny way to honor your employees one by one and advertise the company at the same time.
That very rarely happens (and even less creatively).