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Genes

Published/Aired: 
April 2007
Description: 

The campaign consists of 4 ads with the same visual but in colors magenta, blue and green besides the orange that is shown.

Quality in our genes.

Advertising Agency: Fabrica, Vilnius, Lithuania
Creative Director / Art Director: Regimantas Pranaitis
Designer: Agne Sutkute
Account Director: Rita Mykolaityte

Comments (38)

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Highest Rated

Duckman's picture
Duckman
Activity Score 520

.

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

Dick Huges's picture
Dick Huges
Activity Score 937

oh boy...

gibshellenberger's picture
gibshellenberger
Activity Score 157

oh ivan, you didn't...

ivan's picture
ivan

I though you want to see what is being done in Lithuania. Am I wrong?

sloppy4's picture
sloppy4
Activity Score 1494

the part of lithuania that's in dubai.

gibshellenberger's picture
gibshellenberger
Activity Score 157

damn, you got me, i did request some lithuanian work, but i wanted stuff f/ ignalina...

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

I'm assuming this is poor translation, because this doesn't mean anything.

loading...'s picture
loading...
Activity Score 26

huh????!!!!

Oz's picture
Oz
Activity Score 60

DNA chain... well, a bit too forced paint poppin up in a dna chain shape. And how's that claimed quality represented? Line's just a statement that justifies the visual that justifies the line. An ad talking to itself.

AdResistant's picture
AdResistant
Activity Score 30

Tikkurila is the biggest paint manufacturer in Northern Europe (founded in 1862, Finland).

1 Nigga's picture
1 Nigga
Activity Score 46

C'mon man, I thought this was a serious forum. You must be crrrrrrazy to even come up with such a shitty idea like that. You need to go back to the classroom, man...seriously. You need a role model, a hug or something.

Holla at my niggas!!!

Slashh's picture
Slashh
Activity Score 294

If you thought this was a serious forum, if you respected it at all, you wouldn't have that username, and you wouldn't be using the vulgar language you've chosen. This is why people like Don Imus got away with what he did for so long. Because no one had the guts to say a damn thing! Everyone is desensitized to this type of hate. Your username and comments are racist. It bothers me and I KNOW it bothers other people here. Free speech is one thing -- but free hate is another. Don’t confuse the two. Ivan, why are allowing this?

andysceptic's picture
andysceptic
Activity Score 22

oh come on man. you have a point there. but pulling the racist card is a bit much. it's not being used in a racist way. look at the context. we don't live in colonial america.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

I have to agree with Slashh on this one. I'm not necessarily offended by his use of the word, but there's a place to use it, and this isn't it. I realize that this word has basically lost all its original meaning, but for a lot of people, it's still a very hateful expression.

1 Nigga's picture
1 Nigga
Activity Score 46

If they're so old, they must have a shit load of money, with wich they coud afford decent creative ad agencys, in wich they have pretty decent creative people who won't come up with shit like this, not even joking.

Holla at my niggas!!!

Rog's picture
Rog
Activity Score 6082

This is a clunky thought, BUT...
it opens the door for an interesting campaign.

e.g. the same idea executed - in colour chips

We also don't know the feel of the Lithuaian market.
We all gotta start somewhere! Keep at it, kids.

>>>> That's not an ad. THIS is an ad.

kc_brock's picture
kc_brock
Activity Score 703

great illustration/retouch if nothing else.

rd

Punch's picture
Punch
Activity Score 612

No me gusta para nada.

"Aquí también se opina en español".

"no silencies lo que no sabes expresar".

Disco Munky's picture
Disco Munky
Activity Score 3890

Estoy de acuerdo con usted. No está muy bien.

Doin' it for the points

snowman's picture
snowman
Activity Score 66

$#@!, *&^^%, f&&^%$#, (*^%$?

Disco Munky's picture
Disco Munky
Activity Score 3890

I get it now. You DO have a huge head don't you?

Oh shit man I'm sorry. I was just talking, I had no idea how close to home I hit.

Your mum must have a bucket fanny to have given birth to you.

¿Qué está ello con todo el idiota aquí?

Doin' it for the points

Minimum's picture
Minimum
Activity Score 1490

omgod the word bucketfanny came out perfectly. Dude, just let him be, hes a sensitive type. Like a little puppy. You gave him the least bit of attention and now he is following you everywhere. Just let him cry out, few will hear, none will care.
---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

'Few will hear, none will care' - you said it perfectly, that 'snowman' really was lame.

BUGGERS

Disco Munky's picture
Disco Munky
Activity Score 3890

Ok, but only because it's you.

Doin' it for the points

Minimum's picture
Minimum
Activity Score 1490

-X-

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

ellehcimeo's picture
ellehcimeo
Activity Score 3516

I agree "bucketfanny" was awesome!
"few will hear, none will care" It's the greatest Tuesday EVAH!
You are the great calmer today! xoxoxo!

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

Looks like that snowman has gone for good.

BUGGERS

Disco Munky's picture
Disco Munky
Activity Score 3890

Don't jinx it.

Realmente no puedo decir el español. ¿Sólo usé a un traductor en línea para hacer este .... o hice yo?

Doin' it for the points

whobeyou's picture
whobeyou
Activity Score 8

Si usted no puede batirlos, ensámblelos.

Ok, ok... so I used AltaVista Babel Fish Translator. ; )

I still can't get over that "bucket fanny". Had me in stitches. Si pei ho chio.

tahiti's picture
tahiti
Activity Score 42

don't push it too hard baby

consumer is not that stupid55555

B128's picture
B128
Activity Score 392

What's this?

chenfang's picture
chenfang
Activity Score 5

Fang Chen

It's good!

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

OOF

-12/10

BUGGERS

teenie's picture
teenie
Activity Score 1894

Ow - that hurt to read. Let's see - twisted straws for cola, twisted chopsticks for Japanese food, twisted wires for computers, twisted laces for shoes...we've got ads for years!

AdResistant's picture
AdResistant
Activity Score 30

do it..

bigbadfatmadafaka's picture
bigbadfatmadafaka
Activity Score 486

Ive seen it, but ok. Ive seen it 10 years ago thats bad.

AdResistant's picture
AdResistant
Activity Score 30

it means you should have bought glasses in 1997..

SWReedy's picture
SWReedy
Activity Score 30

paint is involved in eugenics now?

lame.

Duckman's picture
Duckman
Activity Score 520

.

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

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