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General Tire: Wrapped by adventure

General Tire: Wrapped by adventure
Your rating: None Average: 6 (40 votes)

Advertising Agency: Rivas Herrera/Y&R, Quito, Ecuador
Creative Team: George Bohorquez, Marco Salvador, Nicolas Lugo
Published: July 2009

Comments

alexander_bickov's picture 1638 pencils

Hehe, nice

Alexander Bickov Personal portfolio | Twitter | Facebook | Blog

tirthomitro's picture 1000 pencils

WTF???!!

SonuChandra's picture 413 pencils

??????????????????????????????

Live with Passion

Guest's picture

love it, good idea.

federo's picture 707 pencils

hehe

federo's picture 707 pencils

nice too.
and clever and true, if you know what I mean

RAM KATE's picture 657 pencils

Very very smart idea.

RAM KATE

bknowlden's picture 3435 pencils

i'm sorry, it must be a cultural thing, but i think this ad is awful.

Guest's picture

Is nothing cultural behind this ad, is all about rally in desert.GOOD WORK!!!

everartz's picture 5344 pencils
6

shadows arent really correct... and i dont see something stimulating here... but good effort andyway

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

Guest's picture

YEAH GOOD EFFORT!!!! NICE IDEA !!!

skinny's picture 165 pencils

Love the visual. Not too sure about the idea though.

Guest's picture

dont know about the idea aswell

jorj's picture 482 pencils

Funny!

Guest's picture

cool. ha ha and funny. Trihan

Guest's picture

This is Cannes for sure. Titanium.

rolling.stone's picture 1158 pencils

pretty cool

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

so bad men!! your agency sucks!!

Guest's picture

es pepicheeeeeeeeeeeee un bestia sigan adelante

Guest's picture
6

The idea is good (if a little tired ( groan !!))

But the exicution is awfull, it just lacks some subtlety.
I think a good retoucher, could have shaped this into something less garish

sneakyhands's picture 1843 pencils

doesn't make me want tires

thenewguy's picture 55 pencils

Cool cultural stance. Represents the importance of good tires in such an area. And of course, if they'd do well in the Dakar, they'd be great almost anywhere. As far as Cannes goes? I dunnnno...

bvital's picture 100 pencils

i still dint get this, if its a rally in desert, y would one wrap tyre...........strange doesnt work for me...

bvital

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