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General Tire: Wrapped by adventure

General Tire: Wrapped by adventure
Your rating: None Average: 6.1 (45 votes)

Advertising Agency: Rivas Herrera/Y&R, Quito, Ecuador
Creative Team: George Bohorquez, Marco Salvador, Nicolas Lugo
Published: July 2009

26 Comments

alexander_bickov's picture 3321 pencils

Hehe, nice

siiiclarotuavisoestabuenisimo's picture 6 pencils

I don´t think so, the dakar is not more in Africa now is developed in Argentina and Chile, that finishes the idea.

tirthomitro's picture 2136 pencils

WTF???!!

they showed me a picture & i laughed
dignity has never been photographed

SoCH_TO's picture 707 pencils

??????????????????????????????

Live with Passion

Guest's picture

love it, good idea.

federo's picture 779 pencils

hehe

federo's picture 779 pencils

nice too.
and clever and true, if you know what I mean

RAM KATE's picture 759 pencils

Very very smart idea.

RAM KATE

bknowlden's picture 3680 pencils

i'm sorry, it must be a cultural thing, but i think this ad is awful.

Guest's picture

Is nothing cultural behind this ad, is all about rally in desert.GOOD WORK!!!

everartz's picture 7251 pencils
6

shadows arent really correct... and i dont see something stimulating here... but good effort andyway

| Everartz |

Guest's picture

YEAH GOOD EFFORT!!!! NICE IDEA !!!

skinny's picture 165 pencils

Love the visual. Not too sure about the idea though.

Guest's picture

dont know about the idea aswell

jorj's picture 626 pencils

Funny!

Water manipulation objects, fauna, & flora: http://www.dreamstime.com/-rcollection10766-resi239750

Guest's picture

cool. ha ha and funny. Trihan

Guest's picture

This is Cannes for sure. Titanium.

rolling.stone's picture 2750 pencils

pretty cool

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

so bad men!! your agency sucks!!

Guest's picture

es pepicheeeeeeeeeeeee un bestia sigan adelante

Guest's picture
6

The idea is good (if a little tired ( groan !!))

But the exicution is awfull, it just lacks some subtlety.
I think a good retoucher, could have shaped this into something less garish

sneakyhands's picture 1871 pencils

doesn't make me want tires

thenewguy's picture 127 pencils

Cool cultural stance. Represents the importance of good tires in such an area. And of course, if they'd do well in the Dakar, they'd be great almost anywhere. As far as Cannes goes? I dunnnno...

bvital's picture 168 pencils

i still dint get this, if its a rally in desert, y would one wrap tyre...........strange doesnt work for me...

bvital

siiiclarotuavisoestabuenisimo's picture 6 pencils

Sres el Dakar hace dos años no es más en Africa ahora se realiza en Argentina y Chile!! informemonos un poquito!

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