General Mills Fruit Ripples Snacks: Wings

Finally something you can say yes to.
Real apple. Real crunchy. Real yummy.

Agency: Saatchi & Saatchi, New York
Art Director: Danielle Thornton
Copywriter: Josh Schildkraut
Executive Creative Director: Tony Granger
Creative Directors: Jan Jacobs, Leo Premutico, Ann Hayden
Art Buyer: Melissa Brzeski
Illustrator: Adrian Johnson

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fersvax's picture
1237 pencils

Love the whole campaign. Illustrations are beautiful and the concept is solid.


spiderwankmonkey's picture
64 pencils


Rog's picture
6094 pencils

Gorgeous art direction, space, feel, message.
Talks to Mums' beautifully.

>>>> That's not an ad. THIS is an ad.

Axxl's picture
208 pencils

Very nice campaign!

ivan's picture

Wow! Finally a campaign everyone loves.

Ivan Raszl, admin of AotW

the_ashlands's picture
1394 pencils


Saltsea's picture
321 pencils

I find it weak. Very nice art direction. but the concept is so old...

Joe Harris's picture
Joe Harris
176 pencils

there had to be one ;) nice work leo - nice work saatchis

jennywhx's picture
1142 pencils

sweet illustration, love it.
i want to make myself wing too

philippertl's picture
656 pencils

I love it. That is so me as a kid on this ad :-)

addyhoch10's picture
2592 pencils

what a lovely campaign! kudos to the whole team

lsadunb's picture
575 pencils

Sweet idea.

sbr's picture
143 pencils

Greaaaaaat. 10/10

Corona Raymaker's picture
Corona Raymaker
549 pencils

Somehow great, these pictures.
Good line, too.
The one with the cat is extremely nice.

ellehcimeo's picture
3522 pencils

i'm printing these out, cutting out the logo, and posting them on my cork board.
these get a great big smile from me!

Liu's picture
18 pencils

Very very good. Love it

Besha's picture
299 pencils

So cute!!! I love the illustrations and the type. Very refreshing!

the_executioner's picture
93 pencils


Dick Huges's picture
Dick Huges
939 pencils

My name is Dick Huges and I approve this campaign.

Dick Huges's picture
Dick Huges
939 pencils

My n ame is Dick Huges and I do approve this campaign.

leftfield's picture
165 pencils


Rog's picture
6094 pencils

Living up to your name, Lefty?
That's not a minus sign is it?

>>>> That's not an ad. THIS is an ad.

klaussnow's picture
1677 pencils

so sweet I feel a cavity coming on...

... its already been done...

Leandro's picture
117 pencils

nice typografy!

bubblestheclownfish's picture
615 pencils

Absolutely. Spot. On. Perfection.

Well done - every one (though the cat one is borderline). Just great.

franksandres's picture
172 pencils

Love it too much.

Boony wants a beer's picture
Boony wants a beer
380 pencils

No offence to everyone at Saatchi's NY, but a bit of the work coming out of that place that I've seen on here seems to get rave reviews purely because of the names attached to it.

However, this campaign is brilliant and deserves all the applause it gets. A great insight and beautiful crafting. I'm staggered by how much expression can be created on a face with just a couple of dots. Absolutely love it.

Davosk's picture
4833 pencils

You've got the best username so far Boony... I'm an Aussie expat so I get it.
Cute campaign, that's all.

hang-the-dj's picture
1262 pencils

This is awesome. I love the art direction and the little insight too (I know what it's like refusing kid's requests all day long)


(and it's a real ad for all you scam-haters out there...)

Rog's picture
6094 pencils

Goddamn, we have agreement!!!
Everyone! Pub! Now!

>>>> That's not an ad. THIS is an ad.

Laurent's picture
289 pencils

success the whole way through. very nice execution, typography and i particularly like the little retro touch in the illustration style. very nice

basuca's picture
48 pencils

loved everything except the package or the product (wich I guess is not the fault of these guys, so, well done!!!)

Jean Campos's picture
Jean Campos

Wow Very cool style trace. "D

Jean Campos
(65) 8123-0340

Ibrahim1250's picture
12 pencils

This is great i will use some of this as inspiration for my media studies 9/10

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