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Pasta

Agency: 
Published/Aired: 
April 2008
Description: 

Print advertisment created by BBH, Brazil for General Electric, within the category: Electronics, Technology.

GE Write-on. The refrigerator for those who like to express themselves.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Felipe Zambon
Copywriter: Raphael Quatrocci
Illustrators: Antônio Ezequiel, Pablo and Roberto Jun
Photographer: Marcus Hausser
Digital Retouching: Carlos Morelli

Comments (10)

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Highest Rated

aadi's picture
aadi
Activity Score 230

Nice idea...
Great art...
Works for me...
Imagination at work indeed!!

Zemane's picture
Zemane
Activity Score 284

Zambá, zambé, zambí, zambó, zambú, Zambon!

"Tale

"Talent is luck. The important thing in life is courage."

Sharp's picture
Sharp
Activity Score 216

Great illustrations. But I feel a disconnect with the product and the visual. Urban street art? Why not showcase the product benefit by having these amazing illustrations done right on the fridge?

Audrius Kubrik's picture
Audrius Kubrik
Activity Score 828

coz it would look ugly and too make-believe. i actually like this openness very much. i just cannot see the creativity like that being trapped in a subtle apartment. the mood is meant for outdoor

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Love the artwork in this campaign. Don't know if the message is clear in an instant to everyone...

Finamerican's picture
Finamerican
Activity Score 49

I think that by having the consumer do a little bit of thinking the idea will stick a bit better. Thumbs up.

veroruvioli's picture
veroruvioli
Activity Score 82

very nice!

ahmed ragheb's picture
ahmed ragheb
Activity Score 297

yeah it's clear ! and awesum ! and gr8 artwork !! but .. smthn is missed!!

Audrius Kubrik's picture
Audrius Kubrik
Activity Score 828

the more hard work there's done the more easy and simple it looks. it's tasty. it's great. i can almost see a happy client's face beaming...

NatalieM's picture
NatalieM
Activity Score 1685

Great product. I want one!

aadi's picture
aadi
Activity Score 230

Nice idea...
Great art...
Works for me...
Imagination at work indeed!!

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