April 2008

Print advertisment created by BBH, Brazil for General Electric, within the category: Electronics, Technology.

GE Write-on. The refrigerator for those who like to express themselves.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Felipe Zambon
Copywriter: Raphael Quatrocci
Illustrators: Antônio Ezequiel, Pablo and Roberto Jun
Photographer: Marcus Hausser
Digital Retouching: Carlos Morelli

Comments (8)

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fen1x's picture
Activity Score 471

another great illustration.'s picture
Activity Score 4


askon's picture
Activity Score 433

Ok how about drawing it ON the fridge not a random wall in a ghetto suburb?

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

fauxjebus's picture
Activity Score 498

I was thinking the same thing.

Audrius Kubrik's picture
Audrius Kubrik
Activity Score 828

coz it's too narrow to express the hopes and emotions that were invested in the product. what they wanted to show wasn't an actual possibility to create a cool painting on the fridge, but rather the things that the brand or product stands for - modernity and creativity. a CHANCE that you CAN be like someone (banksy...) even if you're probably too lazy to actually try. it's not worldbraking or anything, but when i see an ad that makes me go "what a cool company" rather than "what a cool agency" i think it's all on the right rails.

p.s. another reason - probably coz the fridge would look pretty ugly with a graffiti on it...

FlyingDogs's picture
Activity Score 968

That would be too stright then. The visual's playing on the line 'for those who like to express themselves'. The connection to the product is the theme of the grafitti - food!

It's a nice campaign, in my opinion.


Frits Harkema's picture
Frits Harkema
Activity Score 713

So.....GE made a refrigerator you can write on? You did a great job to hide this.

aadi's picture
Activity Score 230

I like this one the most...
Nice campaign... love it totally...
I want the fridge...

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