General Electric Ligthing: Very little power, Nuclear
Uses very little power. The Energy Smart light bulb runs on a mere 15 watts. That's 75% less energy than an ordinary bulb requires, very little power indeed.
GE imagination at work.
Advertising Agency: BBDO, New York, USA
Creative Director: David Lubars
Art Director: John Leu
Copywriter: Brad Roseberry
Published: March 2007
10 Comments
wrong perspective on buildings
comped look
would be better were it cuter
no?
this one feels wrong... nice idea but imagewise a bit scrupy...
the art of it is the last thing that's wrong with it.
the idea is confusing and has very little to do with the actual product.
AdArena: Sex Sells
http://www.adarena.net
Why don't they just show a super-tiny nuclear-station???! This looks weird and confusing.
P.S. I can't believe this is from BBDO NY. Looks like a student work.
Last time I checked, nuclear power plants create radioactive waste and it harms the environment. Completely contradicts the fact that the lightbulbs conserve energy, which is good for the environment.
----------------------------------------------
The concept is only as good as the execution.
This looks wrong, and the image scares me a bit, it's not generating an environmental image at all, quite on the contrary in fact.
I can't believe this is from BBDO NY, either.
Looks like a student work. A rookie one.
-------------------------------------
/// The clock is laughing in my face ///
confused and bad executed
----------------------------
Advertising pass, pasta remain...
Its a bAd. A Bad ad! The idea is just averge, with a poor production work.
They shuold keep posting just the nice stuff like Havainas and Pepsi.