General Electric Ligthing: Very little power, Nuclear

Uses very little power. The Energy Smart light bulb runs on a mere 15 watts. That's 75% less energy than an ordinary bulb requires, very little power indeed.
GE imagination at work.

Advertising Agency: BBDO, New York, USA
Creative Director: David Lubars
Art Director: John Leu
Copywriter: Brad Roseberry
Published: March 2007

10 comments

Philip Chudy's picture
Philip Chudy
54 pencils

wrong perspective on buildings

comped look

would be better were it cuter

no?

twelve_noon's picture
twelve_noon
617 pencils

this one feels wrong... nice idea but imagewise a bit scrupy...

andrej dwin's picture
andrej dwin
939 pencils

the art of it is the last thing that's wrong with it.
the idea is confusing and has very little to do with the actual product.

AdArena: Sex Sells
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Have Heart's picture
Have Heart
922 pencils

Why don't they just show a super-tiny nuclear-station???! This looks weird and confusing.

Have Heart's picture
Have Heart
922 pencils

P.S. I can't believe this is from BBDO NY. Looks like a student work.

Fridgerator's picture
Fridgerator
458 pencils

Last time I checked, nuclear power plants create radioactive waste and it harms the environment. Completely contradicts the fact that the lightbulbs conserve energy, which is good for the environment.

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The concept is only as good as the execution.

Stigset's picture
Stigset
1456 pencils

This looks wrong, and the image scares me a bit, it's not generating an environmental image at all, quite on the contrary in fact.

Pacific Blue's picture
Pacific Blue
335 pencils

I can't believe this is from BBDO NY, either.
Looks like a student work. A rookie one.

otto54's picture
otto54
381 pencils

confused and bad executed

Vicky's picture
Vicky
375 pencils

Its a bAd. A Bad ad! The idea is just averge, with a poor production work.

They shuold keep posting just the nice stuff like Havainas and Pepsi.

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