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Pry Bar

Agency: 
Published/Aired: 
January 2012
Description: 
Advertising Agency: Baldwin&, Raleigh, N.C., USA
Creative Directors: David Baldwin, Bob Ranew
Art Director: Shaun Sundholm
Copywriter: Hayley Reaver
Photographer: Tony Pearce / Raleigh

Comments (14)

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Highest Rated

juliandeverell's picture
juliandeverell
Activity Score 11

A strong, clean piece of advertising. The message and visuals grab the viewer and the layout makes your eyes wander over the entire page because you almost don't want to miss a thing. It's nothing new or unusual, but it works here.

Julian Deverell - http://www.mediasnap.co.uk

simon.gross's picture
simon.gross
Activity Score 541

Great writing. Really nice.

kleenex's picture
kleenex
Activity Score 43505

I say all ads work nicely.

kleenex's picture
kleenex
Activity Score 43505

I say all ads work nicely.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Clunky headline. Shouldn't the period be a comma?

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Cool art.
Subhead could be tighter, surely.

The Jobless Writer
Will Think for Salary

kpratt's picture
kpratt
Activity Score 11

I find it refreshing to see a decent copy-driven ad campaign.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Great idea and the copy is very clever.
But AD fails a little bit on some of the visuals, since we tend to read the biggest first.

mr.x's picture
mr.x
Activity Score 998

No fail, they want you to read the biggest first..

Nike Diesel's picture
Nike Diesel
Activity Score 13630
somecopywriter's picture
somecopywriter
Activity Score 1113

Nice one. A cool product ad for a boring product done well. Agree the copy could have been a touch tighter. Great series.

danielchapman's picture
danielchapman
Activity Score 292

Decent ad. The subhead is a mess though.

rtbrain's picture
rtbrain
Activity Score 29

Smart writing and tightly art directed work. Well done!

jont222's picture
jont222
Activity Score 11

Nice!

juliandeverell's picture
juliandeverell
Activity Score 11

A strong, clean piece of advertising. The message and visuals grab the viewer and the layout makes your eyes wander over the entire page because you almost don't want to miss a thing. It's nothing new or unusual, but it works here.

Julian Deverell - http://www.mediasnap.co.uk

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