GE Write-On: Pasta

GE Write-on. The refrigerator for those who like to express themselves.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Felipe Zambon
Copywriter: Raphael Quatrocci
Illustrators: Antônio Ezequiel, Pablo and Roberto Jun
Photographer: Marcus Hausser
Digital Retouching: Carlos Morelli
Published: April 2008

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10 comments

Zemane's picture
Zemane
284 pencils

Zambá, zambé, zambí, zambó, zambú, Zambon!

"Tale

"Talent is luck. The important thing in life is courage."

Sharp's picture
Sharp
216 pencils

Great illustrations. But I feel a disconnect with the product and the visual. Urban street art? Why not showcase the product benefit by having these amazing illustrations done right on the fridge?

Audrius Kubrik's picture
Audrius Kubrik
823 pencils

coz it would look ugly and too make-believe. i actually like this openness very much. i just cannot see the creativity like that being trapped in a subtle apartment. the mood is meant for outdoor

LeeHarvey's picture
LeeHarvey
3045 pencils

Love the artwork in this campaign. Don't know if the message is clear in an instant to everyone...

Finamerican's picture
Finamerican
49 pencils

I think that by having the consumer do a little bit of thinking the idea will stick a bit better. Thumbs up.

veroruvioli's picture
veroruvioli
82 pencils

very nice!

ahmed ragheb's picture
ahmed ragheb
297 pencils

yeah it's clear ! and awesum ! and gr8 artwork !! but .. smthn is missed!!

Audrius Kubrik's picture
Audrius Kubrik
823 pencils

the more hard work there's done the more easy and simple it looks. it's tasty. it's great. i can almost see a happy client's face beaming...

NatalieM's picture
NatalieM
1687 pencils

Great product. I want one!

aadi's picture
aadi
230 pencils

Nice idea...
Great art...
Works for me...
Imagination at work indeed!!

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