GE Write-On: Cake

GE Write-on. The refrigerator for those who like to express themselves.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Felipe Zambon
Copywriter: Raphael Quatrocci
Illustrators: Antônio Ezequiel, Pablo and Roberto Jun
Photographer: Marcus Hausser
Digital Retouching: Carlos Morelli
Published: April 2008

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10 comments

My_friend_Goo's picture
My_friend_Goo
289 pencils

Someone likes Banksy

Rekker's picture
Rekker
123 pencils

as if banksy invented wall painting...

Boxey's picture
Boxey
8885 pencils

Nope. He just made this style of it popular. I thought the very same thing before I read any of the comments.

simon.gross's picture
simon.gross
541 pencils

Yep. Same here. I even had a comment all lined up in my head. "Eat your heart out Banksy." And then I scrolled down.

federo's picture
federo
781 pencils

The refrigerator is better than the ads

Disco Munky's picture
Disco Munky
3900 pencils

My thoughts exactly.

"stay low, move fast"

Doin' it for the points

Audrius Kubrik's picture
Audrius Kubrik
823 pencils

the bleakest of the fab four. militarism doesn't stick so well with this uplifting idea

FlyingDogs's picture
FlyingDogs
968 pencils

Nice! Love these.

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http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

khronos's picture
khronos
998 pencils

THE CAKE COULD HAVE USED SOME MORE COLOUR...that would take away a lil of that morbid feeling for this ad.

samuelcarlos's picture
samuelcarlos
110 pencils

Could have done the design on the actual fridge... thats it's main feature isnt it? The wall and fridge don't really connect.

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