GE Write-On: Cake

GE Write-On: Cake

GE Write-on. The refrigerator for those who like to express themselves.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Felipe Zambon
Copywriter: Raphael Quatrocci
Illustrators: Antônio Ezequiel, Pablo and Roberto Jun
Photographer: Marcus Hausser
Digital Retouching: Carlos Morelli
Published: April 2008

Your rating: None Average: 4.9 (11 votes)

Comments

Someone likes Banksy

Rekker's picture

as if banksy invented wall painting...
Say no more...

Nope. He just made this style of it popular. I thought the very same thing before I read any of the comments.

Yep. Same here. I even had a comment all lined up in my head. "Eat your heart out Banksy." And then I scrolled down.

Do I smell a little reference to the game "portal"?

The refrigerator is better than the ads

My thoughts exactly.

"stay low, move fast"

the bleakest of the fab four. militarism doesn't stick so well with this uplifting idea

Nice! Love these.

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http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

THE CAKE COULD HAVE USED SOME MORE COLOUR...that would take away a lil of that morbid feeling for this ad.

Could have done the design on the actual fridge... thats it's main feature isnt it? The wall and fridge don't really connect.