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GE Works: Jet engine

The objective of Clemenger BBDO, Sydney was to position GE as innovative jet engine providers to a niche audience - those who order them. To achieve this their ad appeared in Aviation Business Asia Pacific Magazine, a subscription publication with 12,000 readers. This received distribution at the Australian Airports Association National Convention, where a copy was handed to every delegate, 250 of whom order jet engines. By innovating the way they used print to deliver the message, they were able to position GE as innovators themselves.

Advertising Agency: Clemenger BBDO, Sydney, Australia
Executive Creative Director: Paul Nagy
Creative Director: Rebecca Carrasco
Art Director: Sebastian Vizor
Copywriter: Josh Braithwaite
Designer: Tim McPherson
Print Producer: Henry Welch
Retoucher: Giles Davies and Ben Greenfield
Senior Account Manager: Victoria Edwards

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11 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Beautifully clever way, glad to see no ipad or augmented reality is involved :)

Notus's picture
Notus
48 pencils

Great idea. It really conveys the engineering/physical creativity.

morse's picture
morse
16005 pencils

Very nice and simple too.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

raynold's picture
raynold
336 pencils

simple and clever...

raynold's picture
raynold
336 pencils

magical

kleenex's picture
kleenex
29454 pencils

Simple work for me.

cwriter79's picture
cwriter79
646 pencils

Nice one!

Mark Zanghi's picture
Mark Zanghi
34 pencils

fantastic!

mmackinven's picture
mmackinven
1602 pencils

We made a DM piece like this earlier in the year, the front of the envelope was transparent with the printed lines and the letter you slide out animates.

Nice way to execute this as a press ad though.

Klara K.'s picture
Klara K.
2695 pencils

Great creative use of knowledge.

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