The objective of Clemenger BBDO, Sydney was to position GE as innovative jet engine providers to a niche audience - those who order them. To achieve this their ad appeared in Aviation Business Asia Pacific Magazine, a subscription publication with 12,000 readers. This received distribution at the Australian Airports Association National Convention, where a copy was handed to every delegate, 250 of whom order jet engines. By innovating the way they used print to deliver the message, they were able to position GE as innovators themselves.
Print advertisment created by BBDO, Australia for GE, within the category: Industrial, Agriculture.
Executive Creative Director: Paul Nagy
Creative Director: Rebecca Carrasco
Art Director: Sebastian Vizor
Copywriter: Josh Braithwaite
Designer: Tim McPherson
Print Producer: Henry Welch
Retoucher: Giles Davies and Ben Greenfield
Senior Account Manager: Victoria Edwards
“Say Less, Do More”: Words of Inspiration From the 2017 Clio Sports AwardsRead More
Inside the Agency
How DDB’s Ari Weiss And Keith Reinhard Are Embracing Ad Legend Bill Bernbach’s “Rebel Spirit”Read More
Ward+Robes Designer Gowns Offer Individuality for Hospitalized TeensRead More
Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product DesignRead More