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Jet engine

Agency: 
Published/Aired: 
March 2013
Description: 

The objective of Clemenger BBDO, Sydney was to position GE as innovative jet engine providers to a niche audience - those who order them. To achieve this their ad appeared in Aviation Business Asia Pacific Magazine, a subscription publication with 12,000 readers. This received distribution at the Australian Airports Association National Convention, where a copy was handed to every delegate, 250 of whom order jet engines. By innovating the way they used print to deliver the message, they were able to position GE as innovators themselves.

Advertising Agency: Clemenger BBDO, Sydney, Australia
Executive Creative Director: Paul Nagy
Creative Director: Rebecca Carrasco
Art Director: Sebastian Vizor
Copywriter: Josh Braithwaite
Designer: Tim McPherson
Print Producer: Henry Welch
Retoucher: Giles Davies and Ben Greenfield
Senior Account Manager: Victoria Edwards

Comments (11)

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Highest Rated

Klara K.'s picture
Klara K.
Activity Score 3343

Great creative use of knowledge.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Beautifully clever way, glad to see no ipad or augmented reality is involved :)

Notus's picture
Notus
Activity Score 48

Great idea. It really conveys the engineering/physical creativity.

morse's picture
morse
Activity Score 17364

Very nice and simple too.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

raynold's picture
raynold
Activity Score 336

simple and clever...

raynold's picture
raynold
Activity Score 336

magical

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18534

sweet.

kleenex's picture
kleenex
Activity Score 43337

Simple work for me.

cwriter79's picture
cwriter79
Activity Score 947

Nice one!

Mark Zanghi's picture
Mark Zanghi
Activity Score 32

fantastic!

mmackinven's picture
mmackinven
Activity Score 1608

We made a DM piece like this earlier in the year, the front of the envelope was transparent with the printed lines and the letter you slide out animates.

Nice way to execute this as a press ad though.

Klara K.'s picture
Klara K.
Activity Score 3343

Great creative use of knowledge.

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