Jet engine

Agency Network: 
March 2013

GE: Jet engine


The objective of Clemenger BBDO, Sydney was to position GE as innovative jet engine providers to a niche audience - those who order them. To achieve this their ad appeared in Aviation Business Asia Pacific Magazine, a subscription publication with 12,000 readers. This received distribution at the Australian Airports Association National Convention, where a copy was handed to every delegate, 250 of whom order jet engines. By innovating the way they used print to deliver the message, they were able to position GE as innovators themselves.

Print advertisment created by BBDO, Australia for GE, within the category: Industrial, Agriculture.

Advertising Agency: Clemenger BBDO, Sydney, Australia
Executive Creative Director: Paul Nagy
Creative Director: Rebecca Carrasco
Art Director: Sebastian Vizor
Copywriter: Josh Braithwaite
Designer: Tim McPherson
Print Producer: Henry Welch
Retoucher: Giles Davies and Ben Greenfield
Senior Account Manager: Victoria Edwards

Comments (11)

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Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Beautifully clever way, glad to see no ipad or augmented reality is involved :)

Notus's picture
Activity Score 48

Great idea. It really conveys the engineering/physical creativity.

morse's picture
Activity Score 18026

Very nice and simple too.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

raynold's picture
Activity Score 336

simple and clever...

raynold's picture
Activity Score 336


CrackerJackFlash's picture
Activity Score 19599


kleenex's picture
Activity Score 49606

Simple work for me.

cwriter79's picture
Activity Score 956

Nice one!

Mark Zanghi's picture
Mark Zanghi
Activity Score 32


mmackinven's picture
Activity Score 1608

We made a DM piece like this earlier in the year, the front of the envelope was transparent with the printed lines and the letter you slide out animates.

Nice way to execute this as a press ad though.

Klara K.'s picture
Klara K.
Activity Score 3343

Great creative use of knowledge.