GC Optical Store: Gangster

They`re just sunglasses, the rest is your imagination

Advertising Agency: La Familia, Santiago, Chile
Executive Creative Director: Miguel Angel Barahona
Art Directors: Jorge "Cosmic" Peña, Marcelo Muñoz, Ron Portales
Copywriter: Miguel Angel Barahona
Photographer: Guillermo Galvez
Additional Credits: Paolo Osses, Nicolas Guzman
Published: September 2009

22 comments

Guest's picture
Guest

sopranos

Carlos_Felipe's picture
Carlos_Felipe
21 pencils

Buen retoque , me gusto el concepto.

Good Job Jorge Espacial!

Guest's picture
Guest

This is hilarious. Haven't seen anything this interesting in a while. Brilliant.

Blashyrkh's picture
Blashyrkh
32876 pencils

Yeah, where's the dead body?

Guest's picture
Guest

very nice!!

Guest's picture
Guest

Brilliant.

Guest's picture
Guest

a) not only sunglasses give us information `bout this guy. he has a creepy pose, we can see vultures flying. he wears braces, he has a rope.
b) if you can´t find an appropiate value to a mark, you better do any other thing. but please do not underestimate people with this forced and pretentious work.
c) anyways, nice pic

mrckais's picture
mrckais
417 pencils

what a prettentious comment.
it´s a nice ad

mrckais

Guest's picture
Guest

nice ad, don't know about the copy..

Guest's picture
Guest

GOOD ART...

NICE... WELL DONE LA FAMILIA...

RPM

picopalqlea's picture
picopalqlea
999 pencils

sorry but i dont get it....

copycomoelcopi's picture
copycomoelcopi
822 pencils

hummm… so? you're saying that you have to learn how to choose the right sunglasses for you? or maybe this optical store doesn't have any model of sunglasses that could depict you as a mobster? or you're not saying nothing at all about the store, but about the sunglasses itself? or you just want to finish some ads before achap's deadline, beyond any real excuse and common sense?
c'mon… think about real people. in my opinion, this piece lacks of focus, interest and message. and i'm young, liberal, cinephile, wealthy and sunglasses purchaser.

silvi's picture
silvi
4172 pencils

good aproach

everartz's picture
everartz
7611 pencils

i dont find it meaningful.. whats it saying again?

| Everartz |

PERP's picture
PERP
433 pencils

Excellente insight! Congratulations lol, loved it.

.: look for the green giant on the label :.

shahidali's picture
shahidali
4069 pencils

superb copy and execution. However, i feel that the route taken somehow is not the best option. i want to go a bit with copycomoelcopi. may be, the creative's content is 'intentionally' missing the fine finess/premiumness that the product can deliver to the TG. just presuming for the sake of such a good piece 'its intentional' cause may be, the brand contain such elements. nonetheless, superb. welldone.

shahid

Guest's picture
Guest

ok.. datz all!!

Kenneth Dreyer's picture
Kenneth Dreyer
46 pencils

I reckon it should have a better looking guy in the picture, unless that's their target group? I wouldn't want to be associated with what they have now!

Kenneth Dreyer
www.dreyermedia.no

soya2's picture
soya2
134 pencils

the copy is strong!

I really like it!

But i just like the copy and the idea......

Guest's picture
Guest

Congratulations Nicolás

Guest's picture
Guest

Where is the sun? There is one in the sky and other one shinning on the sunglasses.

Guest's picture
Guest

excelllennttt! The essence of good advertising: forces use of imagination. In desired way. As much as better

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