They`re just sunglasses, the rest is your imagination
Advertising Agency: La Familia, Santiago, Chile
Executive Creative Director: Miguel Angel Barahona
Art Directors: Jorge "Cosmic" Peña, Marcelo Muñoz, Ron Portales
Copywriter: Miguel Angel Barahona
Photographer: Guillermo Galvez
Additional Credits: Paolo Osses, Nicolas Guzman
Published: September 2009
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22 Comments
sopranos
Buen retoque , me gusto el concepto.
Good Job Jorge Espacial!
This is hilarious. Haven't seen anything this interesting in a while. Brilliant.
Yeah, where's the dead body?
very nice!!
Brilliant.
a) not only sunglasses give us information `bout this guy. he has a creepy pose, we can see vultures flying. he wears braces, he has a rope.
b) if you can´t find an appropiate value to a mark, you better do any other thing. but please do not underestimate people with this forced and pretentious work.
c) anyways, nice pic
what a prettentious comment.
it´s a nice ad
mrckais
nice ad, don't know about the copy..
GOOD ART...
NICE... WELL DONE LA FAMILIA...
RPM
sorry but i dont get it....
hummm… so? you're saying that you have to learn how to choose the right sunglasses for you? or maybe this optical store doesn't have any model of sunglasses that could depict you as a mobster? or you're not saying nothing at all about the store, but about the sunglasses itself? or you just want to finish some ads before achap's deadline, beyond any real excuse and common sense?
c'mon… think about real people. in my opinion, this piece lacks of focus, interest and message. and i'm young, liberal, cinephile, wealthy and sunglasses purchaser.
good aproach
i dont find it meaningful.. whats it saying again?
| Everartz |
Excellente insight! Congratulations lol, loved it.
.: look for the green giant on the label :.
superb copy and execution. However, i feel that the route taken somehow is not the best option. i want to go a bit with copycomoelcopi. may be, the creative's content is 'intentionally' missing the fine finess/premiumness that the product can deliver to the TG. just presuming for the sake of such a good piece 'its intentional' cause may be, the brand contain such elements. nonetheless, superb. welldone.
shahid
ok.. datz all!!
I reckon it should have a better looking guy in the picture, unless that's their target group? I wouldn't want to be associated with what they have now!
Kenneth Dreyer
www.dreyermedia.no
the copy is strong!
I really like it!
But i just like the copy and the idea......
Congratulations Nicolás
Where is the sun? There is one in the sky and other one shinning on the sunglasses.
excelllennttt! The essence of good advertising: forces use of imagination. In desired way. As much as better