Advertisement

Gangster

Agency: 
Published/Aired: 
September 2009
Description: 

They`re just sunglasses, the rest is your imagination

Advertising Agency: La Familia, Santiago, Chile
Executive Creative Director: Miguel Angel Barahona
Art Directors: Jorge "Cosmic" Peña, Marcelo Muñoz, Ron Portales
Copywriter: Miguel Angel Barahona
Photographer: Guillermo Galvez
Additional Advertising Agencys: Paolo Osses, Nicolas Guzman

Comments (22)

Log in or register to post comments

Highest Rated

Guest's picture
Guest

excelllennttt! The essence of good advertising: forces use of imagination. In desired way. As much as better

Guest's picture
Guest

sopranos

Carlos_Felipe's picture
Carlos_Felipe
Activity Score 21

Buen retoque , me gusto el concepto.

Good Job Jorge Espacial!

Guest's picture
Guest

This is hilarious. Haven't seen anything this interesting in a while. Brilliant.

Blashyrkh's picture
Blashyrkh
Activity Score 32882

Yeah, where's the dead body?

Guest's picture
Guest

very nice!!

Guest's picture
Guest

Brilliant.

Guest's picture
Guest

a) not only sunglasses give us information `bout this guy. he has a creepy pose, we can see vultures flying. he wears braces, he has a rope.
b) if you can´t find an appropiate value to a mark, you better do any other thing. but please do not underestimate people with this forced and pretentious work.
c) anyways, nice pic

mrckais's picture
mrckais
Activity Score 417

what a prettentious comment.
it´s a nice ad

mrckais

Guest's picture
Guest

nice ad, don't know about the copy..

Guest's picture
Guest

GOOD ART...

NICE... WELL DONE LA FAMILIA...

RPM

picopalqlea's picture
picopalqlea
Activity Score 999

sorry but i dont get it....

copycomoelcopi's picture
copycomoelcopi
Activity Score 822

hummm… so? you're saying that you have to learn how to choose the right sunglasses for you? or maybe this optical store doesn't have any model of sunglasses that could depict you as a mobster? or you're not saying nothing at all about the store, but about the sunglasses itself? or you just want to finish some ads before achap's deadline, beyond any real excuse and common sense?
c'mon… think about real people. in my opinion, this piece lacks of focus, interest and message. and i'm young, liberal, cinephile, wealthy and sunglasses purchaser.

silvi's picture
silvi
Activity Score 4172

good aproach

everartz's picture
everartz
Activity Score 7609

i dont find it meaningful.. whats it saying again?

| Everartz |

PERP's picture
PERP
Activity Score 433

Excellente insight! Congratulations lol, loved it.

.: look for the green giant on the label :.

shahidali's picture
shahidali
Activity Score 4069

superb copy and execution. However, i feel that the route taken somehow is not the best option. i want to go a bit with copycomoelcopi. may be, the creative's content is 'intentionally' missing the fine finess/premiumness that the product can deliver to the TG. just presuming for the sake of such a good piece 'its intentional' cause may be, the brand contain such elements. nonetheless, superb. welldone.

shahid

Guest's picture
Guest

ok.. datz all!!

Kenneth Dreyer's picture
Kenneth Dreyer
Activity Score 46

I reckon it should have a better looking guy in the picture, unless that's their target group? I wouldn't want to be associated with what they have now!

Kenneth Dreyer
www.dreyermedia.no

soya2's picture
soya2
Activity Score 134

the copy is strong!

I really like it!

But i just like the copy and the idea......

Guest's picture
Guest

Congratulations Nicolás

Guest's picture
Guest

Where is the sun? There is one in the sky and other one shinning on the sunglasses.

Guest's picture
Guest

excelllennttt! The essence of good advertising: forces use of imagination. In desired way. As much as better

Advertisement