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Gazeta Mercantil newspaper: Dollar

Gazeta Mercantil newspaper: Dollar
Your rating: None Average: 7.2 (17 votes)

Understand the real value of money.

Advertising Agency: JWT, São Paulo, Brazil
Creative Directors: Mario D'Andrea, Roberto Fernandez
Art Director / Illustrator: Pedro Izique
Copywriter: Gustavo Gusmão

Comments

mrtalented's picture 2181 pencils

another bank note campaign. great art direction though.

tangara's picture 14 pencils

Another (Another something) comment. It`s all lot of people here knows to say.
About the campaign: Wonderful way of thinking.

Guest's picture

Hah! Another ad using the words "one", "dollar", "understand", "real" and "value of money". Not to mention "the". Also, another print ad actually printed in paper. Also, c'mon, do you really have to use pictures AND text?! Ink?? It's sooooooooooooooooooooooooooooooooo overdone!!!!

Disco Munky's picture 3839 pencils

Hilarious. Good point well made.

"stay low, move fast"

Doin' it for the points

tangara's picture 14 pencils

By the way, i think we never can use fire, flags cars, wheels, colors, maps and PHOTOSHOP anymore. It`s to overdone.

yun siang orangutan's picture 298 pencils

Too overdone, you mean.

tangara's picture 14 pencils

"Too overdone"
Thanks

BOOBJOB LOOBCANNON's picture 1872 pencils

Oh you sad anus, picking up on a typo like that.

We're going to need more lube.

Disco Munky's picture 3839 pencils

I know right?

Seems he's got enough free time to sit watching every post go up on the site waiting to pounce......we can smell our own.

"Make a name, or be defamed"

Doin' it for the points

federo's picture 707 pencils

come on tangara! do not sign in just to defend your work!
let it do it stuff alone!
if it´s clever enough, your work will defend itself, come on!

tangara's picture 14 pencils

I agree with u. ;)
But i think we could talk smarter things than "Another white ad" or " "One more pink ad".... "oooh here comes another ad with a blue sky"
bullshit

BOOBJOB LOOBCANNON's picture 1872 pencils

That's a good point. These are great, and they warrant a more talented response than 'mr talented' gave.

I liked these a lot. They made me and a colleague look for ages to pick stuff out of the pictures. So it made us think which was the point. Well done!

We're going to need more lube.

Disco Munky's picture 3839 pencils

Money weighs the same and has the same value as blood. True story.

Don't believe me? Take a good look around.

"Make a name, or be defamed"

Doin' it for the points

valhallenx's picture 82 pencils

Those damn brazilians and their brilliant art!!
I think it's a great idea with an even greater art direction.
Excelent work guys!

by the way... I agree. "Another bank note campaign"?? come on...

Almakos's picture 459 pencils

Nothing great in the idea,just a compilation...art looks a bit inconsistent
BUT as for a newspaper ad this one is great!

------------------------------------
artistic j pop http://i-portable.blogspot.com

getconnected2001's picture 992 pencils

The whole campaign is awesome.

http://indianadsblog.blogspot.com/
Amit Singh

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http://indianadsblog.blogspot.com/
Indian Ads Update

sold's picture 2341 pencils

i like it, muito bom seus félas, hehehe.

StuartLittle's picture 468 pencils

Thumbs up

0nurb's picture 631 pencils

Yes. I like it. :)

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nautylus's picture 33 pencils

I love the thought! true indeed.

Twinsen1201's picture 48 pencils

Awesome!

silenciorn's picture 153 pencils

Excellent campaign. Couldn't think of a better way to illustrate the cool and very powerful slogan. Although, "meaning" instead of "value" would have made a lot more "catchy" slogan. After all, that's what I get from the campaign. Maybe it wouldn't work for the purpose of selling a financial magazine.

Malala's picture 261 pencils

very creative.nice look. different root. well done guys.

the killer's picture 1487 pencils

clap clap!

your work is your identity.
http://harshikcreations.blogspot.com/

Guest commenter's picture

No he doesnt, what are you a snitch..

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