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Dollar

Agency: 
Published/Aired: 
May 2008
Description: 

Understand the real value of money.

Advertising Agency: JWT, São Paulo, Brazil
Creative Directors: Mario D'Andrea, Roberto Fernandez
Art Director / Illustrator: Pedro Izique
Copywriter: Gustavo Gusmão

Comments (23)

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Highest Rated

Disco Munky's picture
Disco Munky
Activity Score 3890

Hilarious. Good point well made.

"stay low, move fast"

Doin' it for the points

mrtalented's picture
mrtalented
Activity Score 2171

another bank note campaign. great art direction though.

tangara's picture
tangara
Activity Score 14

Another (Another something) comment. It`s all lot of people here knows to say.
About the campaign: Wonderful way of thinking.

Guest's picture
Guest

Hah! Another ad using the words "one", "dollar", "understand", "real" and "value of money". Not to mention "the". Also, another print ad actually printed in paper. Also, c'mon, do you really have to use pictures AND text?! Ink?? It's sooooooooooooooooooooooooooooooooo overdone!!!!

Disco Munky's picture
Disco Munky
Activity Score 3890

Hilarious. Good point well made.

"stay low, move fast"

Doin' it for the points

tangara's picture
tangara
Activity Score 14

By the way, i think we never can use fire, flags cars, wheels, colors, maps and PHOTOSHOP anymore. It`s to overdone.

yun siang orangutan's picture
yun siang orangutan
Activity Score 298

Too overdone, you mean.

tangara's picture
tangara
Activity Score 14

"Too overdone"
Thanks

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

Oh you sad anus, picking up on a typo like that.

We're going to need more lube.

Disco Munky's picture
Disco Munky
Activity Score 3890

I know right?

Seems he's got enough free time to sit watching every post go up on the site waiting to pounce......we can smell our own.

"Make a name, or be defamed"

Doin' it for the points

federo's picture
federo
Activity Score 781

come on tangara! do not sign in just to defend your work!
let it do it stuff alone!
if it´s clever enough, your work will defend itself, come on!

tangara's picture
tangara
Activity Score 14

I agree with u. ;)
But i think we could talk smarter things than "Another white ad" or " "One more pink ad".... "oooh here comes another ad with a blue sky"
bullshit

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

That's a good point. These are great, and they warrant a more talented response than 'mr talented' gave.

I liked these a lot. They made me and a colleague look for ages to pick stuff out of the pictures. So it made us think which was the point. Well done!

We're going to need more lube.

Disco Munky's picture
Disco Munky
Activity Score 3890

Money weighs the same and has the same value as blood. True story.

Don't believe me? Take a good look around.

"Make a name, or be defamed"

Doin' it for the points

valhallenx's picture
valhallenx
Activity Score 92

Those damn brazilians and their brilliant art!!
I think it's a great idea with an even greater art direction.
Excelent work guys!

by the way... I agree. "Another bank note campaign"?? come on...

getconnected2001's picture
getconnected2001
Activity Score 987

The whole campaign is awesome.

http://indianadsblog.blogspot.com/
Amit Singh

sold's picture
sold
Activity Score 3305

i like it, muito bom seus félas, hehehe.

StuartLittle's picture
StuartLittle
Activity Score 468

Thumbs up

nautylus's picture
nautylus
Activity Score 77

I love the thought! true indeed.

Twinsen1201's picture
Twinsen1201
Activity Score 50

Awesome!

silenciorn's picture
silenciorn
Activity Score 153

Excellent campaign. Couldn't think of a better way to illustrate the cool and very powerful slogan. Although, "meaning" instead of "value" would have made a lot more "catchy" slogan. After all, that's what I get from the campaign. Maybe it wouldn't work for the purpose of selling a financial magazine.

si fai il mio nome, non ci sono più...

Malala's picture
Malala
Activity Score 295

very creative.nice look. different root. well done guys.

Guest commenter's picture
Guest commenter

No he doesnt, what are you a snitch..

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