Gazeta FM: Driver
Advertised brand: Gazeta Fm 88.1
Music improves your mood.
Advertising Agency: Mohallem Meirelles, São Paulo, Brazil
Creative Director: Eugênio Mohallem
Art Director: Bruno Bomediano
Copywriter: Leandro Lourenção
Photographer: Felipe Gombossy
Published: October 2007
6 Comments
I would love this if headline would be different.
not trying to persuade people that they won't be angry anymore once they tune in (who on earth would believe this?!?).
This is visual isn't as loud as the following 2. But I see the it point. Gud Work.
ivan, do you not take a day off?
Not from Ads of the World, I don't. :)
*respect*
The man who stops advertising to save money is like the man who stops the clock to save time
Good campaign. The copy really does not come across as too much of a tall claim, because it only says- IMPROVES... Cleverly worded.
Reactor