Gazeta FM: Driver

Gazeta FM: Driver

Advertised brand: Gazeta Fm 88.1

Music improves your mood.

Advertising Agency: Mohallem Meirelles, São Paulo, Brazil
Creative Director: Eugênio Mohallem
Art Director: Bruno Bomediano
Copywriter: Leandro Lourenção
Photographer: Felipe Gombossy
Published: October 2007

Your rating: None Average: 4.8 (11 votes)

Comments

Submitted by Kateter on Sat, 2008-06-14 04:58.

I would love this if headline would be different.
not trying to persuade people that they won't be angry anymore once they tune in (who on earth would believe this?!?).

Submitted by tendrilclaw on Sat, 2008-06-14 08:48.

This is visual isn't as loud as the following 2. But I see the it point. Gud Work.

Submitted by sloppy4 on Sat, 2008-06-14 09:57.

ivan, do you not take a day off?

ivan's picture
Submitted by ivan on Sat, 2008-06-14 16:01.

Not from Ads of the World, I don't. :)

TRICKY's picture
Submitted by TRICKY on Sat, 2008-06-14 16:44.

*respect*

Submitted by reactor on Sun, 2008-06-15 02:02.

Good campaign. The copy really does not come across as too much of a tall claim, because it only says- IMPROVES... Cleverly worded.