Gazeta FM: Driver

Gazeta FM: Driver

Advertised brand: Gazeta Fm 88.1

Music improves your mood.

Advertising Agency: Mohallem Meirelles, São Paulo, Brazil
Creative Director: Eugênio Mohallem
Art Director: Bruno Bomediano
Copywriter: Leandro Lourenção
Photographer: Felipe Gombossy
Published: October 2007

Your rating: None Average: 4.8 (11 votes)

Comments

I would love this if headline would be different.
not trying to persuade people that they won't be angry anymore once they tune in (who on earth would believe this?!?).

This is visual isn't as loud as the following 2. But I see the it point. Gud Work.

ivan, do you not take a day off?

ivan's picture

Not from Ads of the World, I don't. :)

TRICKY's picture

*respect*

Good campaign. The copy really does not come across as too much of a tall claim, because it only says- IMPROVES... Cleverly worded.