Pretty clever and quite a funny ad based on a simple human truth - it sucks when that happens to your toast! This ad might even influence product trial (a rare thing for ads these days) because people simply hate butter that doesn't spread, so at the end of the day ad does its job.
I'll give you a higher score for this one, but I noticed you did the same ad with a croissant. How that is different than this, I don't know. Art is a little sloppy too.
I find nothing funny about this. Brutality, violence,
trivializing them - not funny. And if you end up with
toast like this it's usually the bread that's rubbish
not the spread. Butter's not good for you. Sorry
nothing good about this ad.
32 comments
funny campaign. It's very rare to see something good in butter ads.
http://www.mixcloud.com/miko1aj/
I love it
oh，it‘s 好
NEAT.
SIMPLE
BRILLIANT.
PRAISES.
CHEERS.
PAT ON THE BACKS.
CAN WE HAVE THE CREDITS PLEASE.
Lovely insight, beautiful ads. That happens to my toast all the time and it all but sends me screaming to me knees with the sheer injustice of it all.
cool...lovely...it made me smile
sweet !! 5/10
radical
ok, it not makes me smile, it not sounds to me appealing
is it funny, is it smart?
Stop this brutality of crap ads...
:: Choose your words wisely or I'll stab you with a point of view ::
:: Put your ears against the ground so i can walk over what you heard::
I love it because it's true, i cry when this happens to me, it ruins my whole day!!! lol
Pretty clever and quite a funny ad based on a simple human truth - it sucks when that happens to your toast! This ad might even influence product trial (a rare thing for ads these days) because people simply hate butter that doesn't spread, so at the end of the day ad does its job.
I'll give you a higher score for this one, but I noticed you did the same ad with a croissant. How that is different than this, I don't know. Art is a little sloppy too.
love it
so true and funny
I think it would be better without the copy, just the product shot and "Butter that spreads."
Genuine insight for a difficult product and good art direction.
--
brandon
www.brandonknowlden.com
Good idea, shit headline
Nice... Finally something that actually says what the product means instead of just saying it's smooth and buttery and yummy.
Kudos to the folks at john st.
good one, nice insight.
"Submitted by copylad (107 points) on Fri, 2009-04-17 05:55.
CAN WE HAVE THE CREDITS PLEASE."
John St.
Don't know who the people were that worked on it.
Most likely Angus and Steve oversaw it.
Best butter ad I've ever seen. Sorry, Fabio.
usually butter ads are much less interesting
this one is nice
wheres the credits
brilliant!
exelent realyy workds
there is now a facebook group supporting this cause.
awesome!
да пиздец как крута!
I find nothing funny about this. Brutality, violence,
trivializing them - not funny. And if you end up with
toast like this it's usually the bread that's rubbish
not the spread. Butter's not good for you. Sorry
nothing good about this ad.
Bravo(: Great line!!!
I can appreciate the art, not the product or insight
Very smart and catchy.............