32 comments

miko1aj's picture
3083 pencils
miko1aj

funny campaign. It's very rare to see something good in butter ads.

My_friend_Goo's picture
287 pencils
My_friend_Goo

I love it

Guest's picture
Guest

oh,it‘s 好

copylad's picture
120 pencils
copylad

NEAT.
SIMPLE
BRILLIANT.

PRAISES.
CHEERS.
PAT ON THE BACKS.

copylad's picture
120 pencils
copylad

CAN WE HAVE THE CREDITS PLEASE.

NastyJester's picture
746 pencils
NastyJester

Lovely insight, beautiful ads. That happens to my toast all the time and it all but sends me screaming to me knees with the sheer injustice of it all.

Shamail Khadija's picture
64 pencils
Shamail Khadija

cool...lovely...it made me smile

premc's picture
917 pencils
premc

sweet !! 5/10

radical

Guest's picture
Guest

ok, it not makes me smile, it not sounds to me appealing
is it funny, is it smart?

iT-iS-i's picture
1725 pencils
iT-iS-i

Stop this brutality of crap ads...

:: Choose your words wisely or I'll stab you with a point of view ::

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture
Guest

I love it because it's true, i cry when this happens to me, it ruins my whole day!!! lol

Guest's picture
Guest

Pretty clever and quite a funny ad based on a simple human truth - it sucks when that happens to your toast! This ad might even influence product trial (a rare thing for ads these days) because people simply hate butter that doesn't spread, so at the end of the day ad does its job.

corndogfuneral's picture
1053 pencils
corndogfuneral

I'll give you a higher score for this one, but I noticed you did the same ad with a croissant. How that is different than this, I don't know. Art is a little sloppy too.

federo's picture
781 pencils
federo

love it
so true and funny

Guest's picture
Guest

I think it would be better without the copy, just the product shot and "Butter that spreads."

bknowlden's picture
3661 pencils
bknowlden

Genuine insight for a difficult product and good art direction.

Guest's picture
Guest

Good idea, shit headline

Guest's picture
Guest

Nice... Finally something that actually says what the product means instead of just saying it's smooth and buttery and yummy.

Kudos to the folks at john st.

elnietodeNicho's picture
360 pencils
elnietodeNicho

good one, nice insight.

Guest's picture
Guest

"Submitted by copylad (107 points) on Fri, 2009-04-17 05:55.
CAN WE HAVE THE CREDITS PLEASE."

John St.
Don't know who the people were that worked on it.
Most likely Angus and Steve oversaw it.

short shorts's picture
109 pencils
short shorts

Best butter ad I've ever seen. Sorry, Fabio.

BachBern's picture
110 pencils
BachBern

usually butter ads are much less interesting
this one is nice

Chris's picture
1989 pencils
Chris

wheres the credits

Guest's picture
Guest

brilliant!

sebascmb's picture
62 pencils
sebascmb

exelent realyy workds

Guest's picture
Guest

there is now a facebook group supporting this cause.

Guest's picture
Guest

awesome!

Guest's picture
Guest

да пиздец как крута!

Guest's picture
Guest

I find nothing funny about this. Brutality, violence,
trivializing them - not funny. And if you end up with
toast like this it's usually the bread that's rubbish
not the spread. Butter's not good for you. Sorry
nothing good about this ad.

Guest's picture
Guest

Bravo(: Great line!!!

capywriter's picture
5525 pencils
capywriter

I can appreciate the art, not the product or insight

Guest's picture
Guest

Very smart and catchy.............