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32 comments

miko1aj's picture
miko1aj
3098 pencils

funny campaign. It's very rare to see something good in butter ads.

My_friend_Goo's picture
My_friend_Goo
289 pencils

I love it

Guest's picture
Guest

oh,it‘s 好

copylad's picture
copylad
120 pencils

NEAT.
SIMPLE
BRILLIANT.

PRAISES.
CHEERS.
PAT ON THE BACKS.

copylad's picture
copylad
120 pencils

CAN WE HAVE THE CREDITS PLEASE.

NastyJester's picture
NastyJester
744 pencils

Lovely insight, beautiful ads. That happens to my toast all the time and it all but sends me screaming to me knees with the sheer injustice of it all.

Shamail Khadija's picture
Shamail Khadija
64 pencils

cool...lovely...it made me smile

premc's picture
premc
917 pencils

sweet !! 5/10

radical

Guest's picture
Guest

ok, it not makes me smile, it not sounds to me appealing
is it funny, is it smart?

iT-iS-i's picture
iT-iS-i
1721 pencils

Stop this brutality of crap ads...

:: Choose your words wisely or I'll stab you with a point of view ::

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture
Guest

I love it because it's true, i cry when this happens to me, it ruins my whole day!!! lol

Guest's picture
Guest

Pretty clever and quite a funny ad based on a simple human truth - it sucks when that happens to your toast! This ad might even influence product trial (a rare thing for ads these days) because people simply hate butter that doesn't spread, so at the end of the day ad does its job.

corndogfuneral's picture
corndogfuneral
1053 pencils

I'll give you a higher score for this one, but I noticed you did the same ad with a croissant. How that is different than this, I don't know. Art is a little sloppy too.

federo's picture
federo
781 pencils

love it
so true and funny

Guest's picture
Guest

I think it would be better without the copy, just the product shot and "Butter that spreads."

bknowlden's picture
bknowlden
3647 pencils

Genuine insight for a difficult product and good art direction.

Guest's picture
Guest

Good idea, shit headline

Guest's picture
Guest

Nice... Finally something that actually says what the product means instead of just saying it's smooth and buttery and yummy.

Kudos to the folks at john st.

elnietodeNicho's picture
elnietodeNicho
360 pencils

good one, nice insight.

Guest's picture
Guest

"Submitted by copylad (107 points) on Fri, 2009-04-17 05:55.
CAN WE HAVE THE CREDITS PLEASE."

John St.
Don't know who the people were that worked on it.
Most likely Angus and Steve oversaw it.

short shorts's picture
short shorts
109 pencils

Best butter ad I've ever seen. Sorry, Fabio.

BachBern's picture
BachBern
106 pencils

usually butter ads are much less interesting
this one is nice

Chris's picture
Chris
1987 pencils

wheres the credits

Guest's picture
Guest

brilliant!

sebascmb's picture
sebascmb
62 pencils

exelent realyy workds

Guest's picture
Guest

there is now a facebook group supporting this cause.

Guest's picture
Guest

awesome!

Guest's picture
Guest

да пиздец как крута!

Guest's picture
Guest

I find nothing funny about this. Brutality, violence,
trivializing them - not funny. And if you end up with
toast like this it's usually the bread that's rubbish
not the spread. Butter's not good for you. Sorry
nothing good about this ad.

Guest's picture
Guest

Bravo(: Great line!!!

capywriter's picture
capywriter
5511 pencils

I can appreciate the art, not the product or insight

Guest's picture
Guest

Very smart and catchy.............

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