Gautrain: Dog

Advertising Agency: JWT, Johannesburg, South Africa
Executive Creative Director: Ashley Bacon
Creative Directors: Ross Ventress, Ronnie Malden
Art Directors: Assaf Levy, Alan Lewus
Copywriters: Lawrence Katz, Charles Foley
Photographer: Clive Stewart
Retouchers: Rob Frew, Collin Gradwell
Agency Producer: Tammy Chetty
Account Director: Nikki Miller
Account Manager: Caroline Mogotsi
Published: December 2013

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4 comments

Dzsoi's picture
Dzsoi
5269 pencils

I am not sure I got it, but if they're trying to say the car is slower, shouldn't the dog sh*t in the car because (s)he can't hold back so long?

estebanmz88's picture
estebanmz88
40 pencils

No. They are saying that by train you are able to get home quicker... just before your dog cant hold it anymore and you have plenty of time to take the dog out so he can take a dump outside instead of your carpet

nosepe

Dzsoi's picture
Dzsoi
5269 pencils

Now I understand. So now I think it's a bit complicated. Or maybe I am more stupid than average ad decoders who don't give a sh*t to spend more than 3 secs with this or any ad.

Adliber's picture
Adliber
174 pencils

You leave your dog inside your house when you go away?

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